FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person*
DANNHAUSER MICHAEL
(Last) (First) (Middle)
C/O PLAYBOY ENTERPRISES, INC.
680 N. LAKE SHORE DRIVE
(Street)
CHICAGO IL 60611
(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
02/22/2010 		3. Issuer Name and Ticker or Trading Symbol
PLAYBOY ENTERPRISES INC [ PLA, PLAA ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP,Crp.Cntrlr&Prncpl AcntgOff
 5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common-Class A 15 D
Common-Class B 9,886.9905 D
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (right to buy) (1) 03/03/2019 Common-Class B 12,000 1.25 D
Employee Stock Option (right to buy) (2) 05/21/2018 Common-Class B 2,000 5.72 D
Employee Stock Option (right to buy) (3) 01/08/2013 Common-Class B 5,000 10 D
Employee Stock Option (right to buy) (4) 05/23/2017 Common-Class B 2,000 10.61 D
Employee Stock Option (right to buy) (5) 01/26/2011 Common-Class B 5,000 11.375 D
Employee Stock Option (right to buy) (6) 01/21/2015 Common-Class B 6,000 11.86 D
Employee Stock Option (right to buy) (7) 02/04/2014 Common-Class B 4,500 14.48 D
Employee Stock Option (right to buy) (8) 02/09/2016 Common-Class B 6,000 14.5 D
Employee Stock Option (right to buy) (9) 01/22/2012 Common-Class B 5,000 15.85 D
Explanation of Responses:
1. Stock vests in three (3) equal annual installments beginning on March 3, 2010.
2. Stock vests in three (3) equal annual installments beginning on May 21, 2009.
3. Stock vests in three (3) equal annual installments beginning on January 8, 2004.
4. Stock vests in three (3) equal annual installments beginning on May 23, 2008.
5. Stock vests in two (2) equal annual installments beginning on January 26, 2002.
6. Stock vests in three (3) equal annual installments beginning on January 21, 2006.
7. Stock vests in three (3) equal annual installments beginning on February 4, 2005.
8. Stock vests in three (3) equal annual installments beginning on February 9, 2007.
9. Stock vests in two (2) equal annual installments beginning on January 22, 2003.
Remarks:
/s/ Michael S. Dannhauser 03/29/2010
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.