UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Notice of Effectiveness
Effectiveness Date:	March 9, 2010 4:30 P.M.

Form:	S-4
CIK: 0001234308 Company Name: DIRECTV HOLDINGS LLC File Number: 333-164728
CIK: 0001234307 Company Name: DIRECTV FINANCING CO INC File Number: 333-164728-10
CIK: 0001237922 Company Name: DIRECTV CUSTOMER SERVICES INC File Number: 333-164728-09
CIK: 0001237918 Company Name: DIRECTV INC File Number: 333-164728-08
CIK: 0001237920 Company Name: DIRECTV ENTERPRISES LLC File Number: 333-164728-07
CIK: 0001335893 Company Name: DIRECTV Home Services, LLC File Number: 333-164728-06
CIK: 0001237921 Company Name: DIRECTV MERCHANDISING INC File Number: 333-164728-05
CIK: 0001237917 Company Name: DIRECTV OPERATIONS LLC File Number: 333-164728-04
CIK: 0001335896 Company Name: DIRECTV Programming Holdings I, Inc. File Number: 333-164728-03
CIK: 0001335894 Company Name: DIRECTV Programming Holdings II, Inc. File Number: 333-164728-02
CIK: 0001335895 Company Name: LABC Productions, Inc. File Number: 333-164728-01