UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Notice of Effectiveness
Effectiveness Date:	November 24, 2010 2:00 P.M.

Form:	S-3
CIK: 0001360530 Company Name: Vitamin Shoppe, Inc. File Number: 333-170293
CIK: 0001106971 Company Name: VITAMIN SHOPPE INDUSTRIES File Number: 333-170293-02
CIK: 0001360395 Company Name: VS DIRECT INC. File Number: 333-170293-01