Stockholders' Equity (Schedule Of Common Stock Option Granted) (Details) (USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2013
Management Directors and Employees [Member]
Dec. 31, 2013
Management Directors and Employees [Member]
Maximum [Member]
Dec. 31, 2013
Management Directors and Employees [Member]
Minimum [Member]
Dec. 31, 2013
Consultant [Member]
Dec. 31, 2013
Consultant [Member]
Maximum [Member]
Dec. 31, 2013
Consultant [Member]
Minimum [Member]
Stockholders Equity [Line Items]              
Grant Date   January-December 2013 [1]     January-June 2013    
Grant of shares to consultants 265,000 3,365,833 [1]     132,500    
Exercise price, Lower Limit   $ 2.77 [1]     $ 2.90    
Exercise price, Upper Limit   $ 3.24 [1]     $ 3.30    
FMV at Grant Date     $ 3.24 [1] $ 2.77 [1]   $ 3.30 $ 2.90
Vesting Terms   Over 0.67-3 years [1]     Over 0-2.5 years    
Volatility Rate, Minimum   59.26% [1]     61.80%    
Volatility Rate, Maximum   70.51% [1]     63.87%    
Risk free interest rate, Minimum   0.85% [1]     2.16%    
Risk free interest rate, Maximum   2.06% [1]     2.95%    
Remaining term, in years     10 years [1] 5 years 8 months 16 days [1]   9 years 6 months 9 years
Dividend yield   0.00% [1]     0.00%    
[1] Certain options granted to officers, directors and certain key employees are subject to acceleration of vesting of 75% - 100% (according to the agreement signed with each grantee), upon a subsequent change of control.