Summary of Significant Accounting Policies - Additional Information (Detail) - USD ($)
$ / shares in Units, $ in Thousands
12 Months Ended
Dec. 31, 2015
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Accounting Policies and General Information [Line Items]        
Allowance for doubtful accounts $ 126 $ 131
Impairment of long-term investments $ 800 0 $ 0  
Fair value of a reporting unit less than carrying amount, including goodwill 50.00%      
Goodwill impairment losses $ 0      
Sales rebates provided to the agencies and advertisers 1,179 5,005 7,207  
Content sub-licensing revenue from discontinued operations 2,929 9,218 7,369  
Revenue 129,996 135,812 122,031  
Net gains from barter transactions 137 1,556 1,020  
Net proceeds from barter transactions 409 4,428 2,059  
Barter transaction cost 247 2,606 915  
Business tax and surcharge on barter transactions 25 266 124  
External advertising and market promotion expenses from continuing operations $ 8,089 $ 5,978 $ 5,056  
Capitalization of software development costs  
Interest and penalties net of tax recognized $ 0 $ 0 $ 0  
Income tax examination higher limit 15.00%      
Value added tax on revenues 17.00%      
Value added tax on sub-licensing revenues 6.00%      
Employee benefit costs $ 5,481 $ 3,818 $ 3,243  
Statutory general reserve rate 10.00%      
Statutory general reserve rate of registered capital 50.00%      
Dividends declared $ 0 $ 0 $ 0  
Minimum [Member]        
Accounting Policies and General Information [Line Items]        
Amortization percentage of intangible assets 70.00%      
Maximum [Member]        
Accounting Policies and General Information [Line Items]        
Amortization percentage of intangible assets 90.00%      
Content Copyrights [Member]        
Accounting Policies and General Information [Line Items]        
Impairment of intangible assets $ 0 $ 0 $ 0  
Online game licenses [Member]        
Accounting Policies and General Information [Line Items]        
Other intangible assets, amortization period 3 years      
Impairment of intangible assets $ 770 $ 808 $ 808  
Acquired computer software [Member]        
Accounting Policies and General Information [Line Items]        
Other intangible assets, amortization period 5 years      
Internal use software development costs [Member]        
Accounting Policies and General Information [Line Items]        
Other intangible assets, amortization period 5 years      
Domain name [Member]        
Accounting Policies and General Information [Line Items]        
Other intangible assets, amortization period 5 years      
Land use right [Member]        
Accounting Policies and General Information [Line Items]        
Other intangible assets, amortization period 30 years