CONSOLIDATED BALANCE SHEETS (unaudited) (USD $)
Jun. 30, 2012
Dec. 31, 2011
Current assets:    
Cash $ 466 $ 864
Prepaid expenses 5,600 163
Prepaid stock compensation 104,375 369,375
Total current assets 110,441 370,402
Other assets:    
Deferred financing cost, net   1,980
Security deposits 1,500 1,500
Trademarks 550 550
Total other assets 2,050 4,030
Total assets 112,491 374,432
Current liabilities:    
Accounts payable 30,477 66,103
Accrued salaries - related party 37,521 26,521
Accrued payroll taxes 19,469 3,060
Notes payable - related party 450 250
Accrued interest payable 510  
Accrued interest payable - related party 14,542 3,284
Line of credit - related party 60,381 51,881
Note payable, net of unamortized debt discount of $0 42,010 41,110
Total current liabilities 205,360 192,209
Long-term liabilities:    
Notes payable - related party 500,000 500,000
Total long-term liabilities 500,000 500,000
Total liabilities 705,360 692,209
Stockholders' deficit:    
Preferred stock, $0.001 par value, 10,000,000 shares authorized, no shares issued and outstanding as of June 30, 2012 and December 31, 2011, respectively      
Common stock, $0.001 par value, 100,000,000 shares authorized, 6,967,460 and 6,497,460 shares issued and outstanding as of June 30, 2012 and December 31, 2011, respectively 6,967 6,498
Additional paid-in capital 2,116,663 1,610,632
Subscriptions payable 24,000 164,000
Deficit accumulated during development stage (2,740,499) (2,098,907)
Total stockholders' deficit (592,869) (317,777)
Total liabilities and stockholders' deficit $ 112,491 $ 374,432 [1]
[1] The numbers in this column, for the fiscal year ended December 31, 2011, are derived from audited financials.