SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - CNY (¥)
¥ in Thousands
12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
Significant Accounting Policies [Line Items]      
Short-term investment ¥ 1,970,000 ¥ 1,937,000 ¥ 945,000
Investment income 19,314 12,676 5,961
Advertising costs 237,340 201,298 151,533
Government grants 7,435 3,199 5,851
Contributions to employee benefits 117,798 85,325 ¥ 69,370
PRC [Member] | RMB Denominated Bank Deposits [Member]      
Significant Accounting Policies [Line Items]      
Cash, cash equivalents, time deposits and restricted time deposits 910,804 867,811  
PRC [Member] | US Dollar Denominated Bank Deposits [Member]      
Significant Accounting Policies [Line Items]      
Cash, cash equivalents, time deposits and restricted time deposits 135,686 152,792  
HK SAR [Member]      
Significant Accounting Policies [Line Items]      
Cash, cash equivalents, time deposits and restricted time deposits 4,387 3,535  
HK SAR [Member] | RMB Denominated Bank Deposits [Member]      
Significant Accounting Policies [Line Items]      
Cash, cash equivalents, time deposits and restricted time deposits 21 3  
HK SAR [Member] | HK Dollar Denominated Bank Deposits [Member]      
Significant Accounting Policies [Line Items]      
Cash, cash equivalents, time deposits and restricted time deposits 1 1  
US [Member] | US Dollar Denominated Bank Deposits [Member]      
Significant Accounting Policies [Line Items]      
Cash, cash equivalents, time deposits and restricted time deposits ¥ 68,795 ¥ 261,913  
Office buildings [Member]      
Significant Accounting Policies [Line Items]      
Useful life 45 years    
Furniture [Member]      
Significant Accounting Policies [Line Items]      
Useful life 5 years    
Minimum [Member]      
Significant Accounting Policies [Line Items]      
Operating lease term 1 year    
Contributions to employee benefits, percentage of salary 24.30%    
Loan Referral Service Revenue, Percentage   4.00%  
Minimum [Member] | Office equipment [Member]      
Significant Accounting Policies [Line Items]      
Useful life 3 years    
Maximum [Member]      
Significant Accounting Policies [Line Items]      
Operating lease term 10 years    
Contributions to employee benefits, percentage of salary 53.10%    
Loan Referral Service Revenue, Percentage   8.00%  
Maximum [Member] | Office equipment [Member]      
Significant Accounting Policies [Line Items]      
Useful life 4 years