Business Segment and Geographic Area Information (Tables)
12 Months Ended
Apr. 30, 2020
Segment Reporting [Abstract]  
Schedule of Segment Information

The Company’s segment information is as follows:

 

    Fiscal Year Ended April 30,  
    2020     2019  
Net sales                
Health and wellness products   $ 129,024,888     $ 83,483,841  
Other     2,365,018       2,439,380  
Total net sales   $ 131,389,906     $ 85,923,221  
Operating earnings (loss):                
Segment gross profit:                
Health and wellness products   $ 91,831,033     $ 55,477,170  
Other     1,683,257       1,649,115  
Total segment gross profit     93,514,290       57,126,285  
Selling and marketing expenses     60,814,242       43,956,495  
General and administrative expenses     23,004,747       14,269,984  
Consolidated operating earnings (loss)   $ 9,695,301     $ (1,100,194 )
Total Assets:                
Health and wellness   $ 23,347,464     $ 14,442,146  
Corporate     1,229,894       1,561,877  
Consolidated total assets   $ 24,577,358     $ 16,004,023  
Payments for property and equipment:                
Health and wellness   $ 152,814     $ 281,535  
Corporate     8,043       14,818  
Consolidated payments for property and equipment   $ 160,857     $ 296,353  
Depreciation and amortization:                
Health and wellness   $ 122,417     $ 74,732  
Corporate     6,443       8,303  
Consolidated depreciation and amortization   $ 128,860     $ 83,035