Condensed Consolidated Statements of Comprehensive Operations - USD ($)
shares in Thousands, $ in Thousands
 3 Months Ended 6 Months Ended
Jun. 25, 2022
Jun. 26, 2021
Jun. 25, 2022
Jun. 26, 2021
Income Statement [Abstract]        
Revenue $ 655,022 $ 641,314 $ 1,112,310 $ 1,223,023
Less excise taxes 38,779 38,509 65,954 75,138
Net revenue 616,243 602,805 1,046,356 1,147,885
Cost of goods sold 350,468 327,116 607,629 622,566
Gross profit 265,775 275,689 438,727 525,319
Operating expenses:        
Advertising, promotional and selling expenses 154,883 161,620 285,498 302,479
General and administrative expenses 38,849 32,960 78,547 64,906
Contract termination costs and other 578 0 5,330 0
Impairment of assets 80 1,004 121 1,231
Total operating expenses 194,390 195,584 369,496 368,616
Operating income 71,385 80,105 69,231 156,703
Other expense:        
Interest income (expense) 83 (29) 50 (58)
Other (expense) income (601) 8 (701) 2
Total other expense (518) (21) (651) (56)
Income before income tax provision 70,867 80,084 68,580 156,647
Income tax provision 17,518 20,889 17,186 31,887
Net income $ 53,349 $ 59,195 $ 51,394 $ 124,760
Net income per common share - basic $ 4.33 $ 4.82 $ 4.18 $ 10.16
Net income per common share - diluted $ 4.31 $ 4.75 $ 4.15 $ 10.01
Weighted-average number of common shares - basic 12,319 12,283 12,309 12,277
Weighted-average number of common shares - diluted 12,341 12,465 12,341 12,461
Net income $ 53,349 $ 59,195 $ 51,394 $ 124,760
Other comprehensive (loss) income:        
Foreign currency translation adjustment (71) 15 (21) 35
Total other comprehensive (loss) income, net of tax (71) 15 (21) 35
Comprehensive income $ 53,278 $ 59,210 $ 51,373 $ 124,795