Note 7 - Operating Segments
 9 Months Ended
Nov. 30, 2016
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
NOTE
7
- OPERATING SEGMENTS
 
The Company classifies its business interests into
five
reportable segments: Franchising, Manufacturing, Retail Stores, U - Swirl operations and Other. The accounting policies of the segments are the same as those described in the summary of significant accounting policies in Note
1
to these consolidated financial statements and Note
1
to the Company’s consolidated financial statements included in the Company’s Annual Report on Form
10
- K for the fiscal year ended
February
29,
2016.
The Company evaluates performance and allocates resources based on operating contribution, which excludes unallocated
corporate general and administrative costs and income tax expense or benefit. The Company’s reportable segments are strategic businesses that utilize common merchandising, distribution and marketing functions, as well as common information systems and corporate administration. All inter - segment sales prices are market based. Each segment is managed separately because of the differences in required infrastructure and the difference in products and services:
 
Three Months Ended
November 30, 2016
  
Franchising
    
Manufacturing
    
Retail
    
U-Swirl
    
Other
    
Total
  
Total revenues
   $
1,202,655
    $
7,783,888
    $
320,011
    $
1,009,360
    $
-
    $
10,315,914
  
Intersegment revenues
    
(1,248
 )    
(359,427
 )    
-
     
-
     
-
     
(360,675
 )
Revenue from external
customers
    
1,201,407
     
7,424,461
     
320,011
     
1,009,360
     
-
     
9,955,239
  
Segment profit (loss)
    
328,866
     
2,049,231
     
(46,253
 )    
102,906
     
(850,695
 )    
1,584,055
  
Total assets
    
1,151,783
     
13,761,091
     
1,132,268
     
9,138,026
     
4,939,480
     
30,122,648
  
Capital expenditures
    
4,414
     
78,725
     
13,677
     
5,246
     
14,615
     
116,677
  
Total depreciation &
amortization
   $ 
13,441
    $ 
122,381
    $ 
3,357
    $ 
147,284
    $ 
33,262
     $ 
319,725
  
 
Three Months Ended
November 30, 2015
  
Franchising
    
Manufacturing
    
Retail
    
U-Swirl
    
Other
    
Total
  
Total revenues
   $
1,159,250
    $
7,499,619
    $
248,164
    $
1,293,843
    $
-
    $
10,200,876
  
Intersegment revenues
    
(1,238
 )    
(392,325
 )    
-
     
-
     
-
     
(393,563
 )
Revenue from external
customers
    
1,158,012
     
7,107,294
     
248,164
     
1,293,843
     
-
     
9,807,313
  
Segment profit (loss)
    
277,663
     
2,029,847
     
(61,439
 )    
(158,478
 )    
(874,602
 )    
1,212,991
  
Total assets
    
1,162,582
     
12,540,706
     
1,087,849
     
12,721,643
     
3,505,689
      
31,018,469
 
Capital expenditures
    
-
     
120,302
     
1,716
     
12,847
     
167,943
     
302,808
  
Total depreciation &
amortization
   $ 
8,717
    $ 
98,286
    $ 
3,810
    $ 
197,717
    $ 
35,018
    $ 
343,548
  
 
Nine Months Ended
November 30, 2016
  
Franchising
    
Manufacturing
    
Retail
    
U-Swirl
    
Other
    
Total
  
Total revenues
   $
4,257,842
    $
19,070,069
    $
1,081,103
    $
4,438,630
    $
-
    $
28,847,644
  
Intersegment revenues
    
(4,000
 )    
(910,244
 )    
-
     
-
     
-
     
(914,244
 )
Revenue from external
customers
    
4,253,842
     
18,159,825
     
1,081,103
     
4,438,630
     
-
     
27,933,400
  
Segment profit (loss)
    
1,680,304
     
4,511,527
     
16,743
     
1,053,529
     
(3,009,994
 )    
4,252,109
  
Total assets
    
1,151,783
     
13,761,091
     
1,132,268
     
9,138,026
     
4,939,480
     
30,122,648
  
Capital expenditures
    
13,540
     
785,889
     
16,997
     
35,722
     
196,519
      
1,048,667
  
Total depreciation &
amortization
   $ 
41,266
    $ 
336,541
    $ 
10,061
    $ 
473,730
    $ 
101,034
    $ 
962,632
  
 
Nine Months Ended
November 30, 2015
  
Franchising
    
Manufacturing
    
Retail
    
U-Swirl
    
Other
    
Total
  
Total revenues
   $
4,291,383
    $
19,662,432
    $
1,082,279
     $
5,476,052
    $
-
    $
30,512,146
  
Intersegment revenues
    
(3,953
 )    
(1,062,304
 )    
-
     
-
     
-
     
(1,066,257
 )
Revenue from external
customers
    
4,287,430
     
18,600,128
     
1,082,279
      
5,476,052
     
-
     
29,445,889
  
Segment profit (loss)
    
1,787,646
     
4,815,854
     
(89,578
 )    
528,166
     
(2,808,473
 )    
4,233,615
  
Total assets
    
1,162,582
     
12,540,706
     
1,087,849
     
12,721,643
     
3,505,689
     
31,018,469
 
Capital expenditures
    
22,709
     
341,126
     
2,676
     
51,319
     
207,350
     
625,180
  
Total depreciation &
amortization
   $ 
28,288
    $ 
302,145
    $ 
14,406
    $ 
599,267
    $ 
120,105
     $ 
1,064,211
  
 
Revenue from
one
customer of the Company’s Manufacturing segment represented approximately
$2.1
million, or
7.5
percent, of the Company’s revenues from external customers during the
nine
months ended
November
30,
2016,
compared to
$3.1
million, or
10.5
percent of the Company’s revenues from external customers during the
nine
months ended
November
30,
2015.