Note 1 - Nature of Operations and Summary of Significant Accounting Policies
12 Months Ended
Feb. 29, 2020
Notes to Financial Statements  
Business Description and Accounting Policies [Text Block]
NOTE
1
- NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
Nature of Operations
 
The accompanying consolidated financial statements include the accounts of Rocky Mountain Chocolate Factory, Inc., a Delaware corporation, its wholly-owned subsidiaries, Rocky Mountain Chocolate Factory, Inc. (a Colorado corporation), Aspen Leaf Yogurt, LLC (“ALY”), and U-Swirl International, Inc. (“U-Swirl”), and its
46%
-owned subsidiary, U-Swirl, Inc. (“SWRL”) (collectively, the “Company”).
 
The Company is an international franchisor, confectionery manufacturer and retail operator. Founded in
1981,
the Company is headquartered in Durango, Colorado and manufactures an extensive line of premium chocolate candies and other confectionery products. U-Swirl franchises and operates self-serve frozen yogurt cafés. The Company also sells its candy in selected locations outside of its system of retail stores and licenses the use of its brand with certain consumer products.
 
U-Swirl operates self-serve frozen yogurt cafés under the names “U-Swirl,” “Yogurtini,” “CherryBerry,” “Yogli Mogli Frozen Yogurt,” “Fuzzy Peach Frozen Yogurt,” “Let’s Yo!” and “Aspen Leaf Yogurt.”
 
The Company’s revenues are currently derived from
three
principal sources: sales to franchisees and others of chocolates and other confectionery products manufactured by the Company; the collection of initial franchise fees and royalties from franchisees’ sales; and sales at Company-owned stores of chocolates, frozen yogurt, and other confectionery products.
 
In FY
2020,
we entered into a long-term strategic alliance with Edible Arrangements®, LLC and its affiliates (“Edible”) whereby we became the exclusive provider of certain branded chocolate products to Edible, its affiliates and its franchisees. Rocky Mountain Chocolate Factory branded products are available for purchase both on Edible’s website as well as through over
1,000
franchised Edible Arrangement locations nationwide. In addition, due to Edible’s significant e-commerce expertise and scale, we have also executed an ecommerce licensing agreement with Edible, whereby Edible sells a wide variety of chocolates, candies and other confectionery products produced by the Company or its franchisees through Edible’s websites. Edible will also be responsible for all ecommerce marketing and sales from the Rocky Mountain corporate website and the broader Rocky Mountain ecommerce ecosystem. In
January 2020
the founder of Edible was elected to the Company’s Board of Directors pursuant to a vote by stockholders held at the Company’s Annual Meeting of Stockholders.
 
The following table summarizes the number of stores operating under the Rocky Mountain Chocolate Factory brand and its subsidiaries at
February
29,
2020:
 
   
Sold, Not Yet
Open
   
Open
   
Total
 
Rocky Mountain Chocolate Factory
                       
Company-owned stores
   
-
     
2
     
2
 
Franchise stores - Domestic stores and kiosks
   
2
     
176
     
178
 
International license stores
   
1
     
61
     
62
 
Cold Stone Creamery - co-branded
   
5
     
98
     
103
 
U-Swirl (Including all associated brands)
                       
Company-owned stores
   
-
     
1
     
1
 
Company-owned stores - co-branded
   
-
     
3
     
3
 
Franchise stores - Domestic stores
   
1
     
73
     
74
 
Franchise stores - Domestic - co-branded
   
-
     
7
     
7
 
International license stores
   
-
     
2
     
2
 
Total
   
9
     
423
     
432
 
 
Consolidation
 
Management accounts for the activities of the Company and its subsidiaries, and the accompanying consolidated financial statements include the accounts of the Company and its subsidiaries. All intercompany balances and transactions have been eliminated in consolidation.
 
Cash Equivalents
 
The Company considers all highly liquid instruments purchased with an original maturity of
three
months or less to be cash equivalents. The Company continually monitors its positions with, and the credit quality of, the financial institutions with which it invests. As of the balance sheet date, and periodically throughout the year, the Company has maintained balances in various operating accounts in excess of federally insured limits. This amount was approximately
$4.3
million at
February
29,
2020.
 
Accounts
and Notes
Receivable
 
In the normal course of business, the Company extends credit to customers, primarily franchisees that satisfy pre-defined credit criteria. The Company believes that it has limited concentration of credit risk primarily because its receivables are secured by the assets of the franchisees to which the Company ordinarily extends credit, including, but
not
limited to, their franchise rights and inventories. An allowance for doubtful accounts is determined through analysis of the aging of accounts receivable, assessments of collectability based on historical trends, and an evaluation of the impact of current and projected economic conditions. The process by which the Company performs its analysis is conducted on a customer by customer, or franchisee by franchisee, basis and takes into account, among other relevant factors, sales history, outstanding receivables, customer financial strength, as well as customer specific and geographic market factors relevant to projected performance. The Company monitors the collectability of its accounts receivable on an ongoing basis by assessing the credit worthiness of its customers and evaluating the impact of reasonably likely changes in economic conditions that
may
impact credit risks. Estimates with regard to the collectability of accounts receivable are reasonably likely to change in the future. At
February
29,
2020,
the Company had
$450,215
of notes receivable outstanding and an allowance for doubtful accounts of
$0
associated with these notes, compared to
$391,831
of notes receivable outstanding and an allowance for doubtful accounts of
$0
at
February 28, 2019.
The notes require monthly payments and bear interest rates ranging from
4.5%
to
6%.
The notes mature through
November 2023
and approximately
$293,000
of notes receivable are secured by the assets financed. We
may
experience the failure of our wholesale customers, including our franchisees, to whom we extend credit to pay amounts owed to us on time, or at all, particularly if such customers are significantly impacted by COVID-
19.
 
Inventories
 
Inventories are stated at the lower of cost or net realizable value, which is adjusted for obsolete, damaged and excess inventories to the lower of cost or net realizable value based on actual differences. The inventory value is determined through analysis of items held in inventory, and, if the recorded value is higher than the market value, the Company records an expense to reduce inventory to its actual market value. The process by which the Company performs its analysis is conducted on an item by item basis and takes into account, among other relevant factors, market value, sales history and future sales potential. Cost is determined using the
first
-in,
first
-out method.
 
Property and Equipment and Other Assets
 
Property and equipment are recorded at cost. Depreciation and amortization are computed using the straight-line method based upon the estimated useful life of the asset, which range from
five
to
thirty-nine
years. Leasehold improvements are amortized on the straight-line method over the lives of the respective leases or the service lives of the improvements, whichever is shorter.
 
The Company reviews its long-lived assets through analysis of estimated fair value, including identifiable intangible assets, whenever events or changes indicate the carrying amount of such assets
may
not
be recoverable. The Company’s policy is to review the recoverability of all assets, at a minimum, on an annual basis.
 
Income Taxes
 
The Company provides for income taxes pursuant to the liability method. The liability method requires recognition of deferred income taxes based on temporary differences between financial reporting and income tax basis of assets and liabilities, using current enacted income tax rates and regulations. These differences will result in taxable income or deductions in future years when the reported amount of the asset or liability is recovered or settled, respectively. Considerable judgment is required in determining when these events
may
occur and whether recovery of an asset, including the utilization of a net operating loss or other carryforward prior to its expiration, is more likely than
not.
Due to historical U-Swirl losses, prior to FY
2016
the Company established a full valuation allowance on the Company’s deferred tax assets. During FY
2016
the Company took possession of the outstanding equity in U-Swirl. As a result of the Company’s ownership increasing to
100%,
the Company began filing consolidated income tax returns in FY
2017.
Because of this change, the Company has recognized the full value of deferred tax assets that had full valuation allowances prior to FY
2016.
During the
fourth
quarter of FY
2017
the Company further evaluated the value of deferred tax assets and determined that the assets are restricted due to a limitation on the deductibility of future losses in accordance with Section
382
of the Internal Revenue Code as a result of the foreclosure transaction. The Company's temporary differences are listed in Note
14.
 
Gift
C
ard
B
reakage
 
The Company and its franchisees sell gift cards that are redeemable for product in stores. The Company manages the gift card program, and therefore collects all funds from the activation of gift cards and reimburses franchisees for the redemption of gift cards in their stores. A liability for unredeemed gift cards is included in accounts payable and accrued liabilities in the balance sheets.
 
There are
no
expiration dates on the Company’s gift cards, and the Company does
not
charge any service fees. While the Company’s franchisees continue to honor all gift cards presented for payment, the Company
may
determine the likelihood of redemption to be remote for certain cards due to long periods of inactivity. The Company has historically accumulated gift card liabilities and has
not
recognized breakage associated with the gift card liability. The adoption of ASU
2014
-
09,
“REVENUE FROM CONTRACTS WITH CUSTOMERS” (“ASC
606”
) during FY
2019
requires the use of the “proportionate” method for recognizing breakage, which the Company has
not
historically utilized. Upon adoption of ASC
606
the Company began recognizing breakage from gift cards when the gift card is redeemed by the customer or the Company determines the likelihood of the gift card being redeemed by the customer is remote (“gift card breakage”). The determination of the gift card breakage rate is based upon Company-specific historical redemption patterns. Accrued gift card liability was
$609,842
and
$742,289
at
February
29,
2020
and
February 28, 2019,
respectively. The Company recognized breakage of
$168,090
and
$139,188
during FY
2020
and FY
2019,
respectively. See Note
3
to the financial statements for a complete description of the adjustments recorded upon the adoption of ASC
606.
 
Goodwill
 
Goodwill arose primarily from
two
transaction types. The
first
type was the purchase of various retail stores, either individually or as a group, for which the purchase price was in excess of the fair value of the assets acquired. The
second
type was from business acquisitions, where the fair value of the consideration given for acquisition exceeded the fair value of the identified assets net of liabilities.
 
The Company performs a goodwill impairment test on an annual basis or more frequently when events or circumstances indicate that the carrying value of a reporting unit more likely than
not
exceeds its fair value. During FY
2020
the impairment test was completed during the
three
months ended
February
29,
2020
(the
fourth
quarter). Recoverability of goodwill is evaluated through comparison of the fair value of each of the Company’s reporting units with its carrying value. To the extent that a reporting unit’s carrying value exceeds the implied fair value of its goodwill, an impairment loss is recognized. The Company’s goodwill is further described in Note
7
to the financial statements.
 
Franchise Rights
 
Franchise rights arose from the entry into agreements to acquire substantially all of the franchise rights of Yogurtini, CherryBerry, Fuzzy Peach, Let’s Yo! and Yogli Mogli. Franchise rights are amortized over a period of
20
years.
 
Insurance and Self-Insurance Reserves
 
The Company uses a combination of insurance and self-insurance plans to provide for the potential liabilities for workers’ compensation, general liability, property insurance, director and officers’ liability insurance, vehicle liability and employee health care benefits. Liabilities associated with the risks that are retained by the Company are estimated, in part, by considering historical claims experience, demographic factors, severity factors and other assumptions. While the Company believes that its assumptions are appropriate, the estimated accruals for these liabilities could be significantly affected if future occurrences and claims differ from these assumptions and historical trends.
 
Sales
 
Sales of products to franchisees and other customers are recognized when the products are shipped or at the time of delivery when the Franchisee or other customer takes ownership and assumes risk of loss, collection is reasonably assured, persuasive evidence of a contract with a customer exists, and the sales price is fixed or determinable. Revenue is measured based on the amount of consideration that is expected to be received by the Company for providing goods or services under a contract with a customer. Sales of products to franchisees and other customers are made at standard prices, without any bargain sales of equipment or supplies. Sales of products at retail stores are recognized at the time of sale.
 
Rebates
 
Rebates received from purveyors that supply products to the Company’s franchisees are included in franchise royalties and fees. Product rebates are recognized in the period in which they are earned. Rebates related to Company-owned locations are offset against operating costs.
 
Shipping Fees
 
Shipping fees charged to customers by the Company’s trucking department are reported as sales. Shipping costs incurred by the Company for inventory are reported as cost of sales or inventory.
 
Franchise and Royalty Fees
 
Beginning in FY
2019,
upon adoption of ASC
606,
the Company began recognizing franchise fees over the term of the associated franchise agreement, which is generally a period of
10
to
15
years. Prior to FY
2019,
franchise fee revenue was recognized upon opening of the franchise store. In addition to the initial franchise fee, the Company also recognizes a marketing and promotion fee of
one
percent (
1%
) of franchised stores’ gross retail sales and a royalty fee based on gross retail sales. The Company recognizes
no
royalty on franchised stores’ retail sales of products purchased from the Company and recognizes a
ten
percent (
10%
) royalty on all other sales of product sold at franchise locations. Royalty fees for U-Swirl cafés are based on the rate defined in the acquired contracts for the franchise rights and range from
2.5%
to
6%
of gross retail sales.
 
Use of Estimates
 
In preparing consolidated financial statements in conformity with accounting principles generally accepted in the United States of America, management is required to make estimates and assumptions that affect the reported amounts of assets, liabilities, the disclosure of contingent assets and liabilities, at the date of the consolidated financial statements, and revenues and expenses during the reporting period. Actual results could differ from those estimates.
 
Vulnerability Due to Certain Concentrations
 
In
June 2019,
the Company’s largest customer, FTD Companies, Inc. and its domestic subsidiaries (“FTD”), filed for Chapter
11
bankruptcy proceedings. As a part of such bankruptcy proceedings, divisions of FTD’s business and certain related assets, including the divisions that the Company has historically sold product to, were sold through an auction to multiple buyers.
 
Revenue from FTD represented approximately
$1.5
million or
5%
of our total revenues during the year ended
February
29,
2020
compared to revenue of approximately
$3.1
million or
9%
of our total revenues during the year ended
February 28, 2019.
Our future results
may
be adversely impacted by further decreases in the purchases of this customer or the loss of this customer entirely.
 
Stock-Based Compensation
 
At
February
29,
2020,
the Company had
one
stock-based compensation plan, the Company’s
2007
Equity Incentive Plan, for employees and non-employee directors which authorized the granting of equity awards.
 
The Company recognized
$809,129,
$519,772,
and
$591,839
related to equity-based compensation expense during the years ended
February 28
or
29,
2020,
2019
and
2018,
respectively. Compensation costs related to share-based compensation are generally recognized over the vesting period.
 
During FY
2020,
the Company granted
280,000
restricted stock units to employees and non-employee directors. During FY
2019,
the Company granted
no
restricted stock units. There were
no
stock options granted to employees during FY
2020
or FY
2019.
The restricted stock unit grants generally vest
17
to
20%,
or
5%
per quarter over a period of
five
to
six
years. The Company recognized
$598,155
of consolidated stock-based compensation expense related to restricted stock unit grants during FY
2020
compared with
$463,795
in FY
2019
and
$532,739
in FY
2018.
Total unrecognized stock-based compensation expense of non-vested, non-forfeited shares granted, as of
February
29,
2020
was
$2,138,380,
which is expected to be recognized over the weighted average period of
4.6
years.
 
The Company issued
14,078
fully vested, unrestricted shares of stock to non-employee directors during the year ended
February
29,
2020
compared to
2,000
shares issued during the year ended
February 28, 2019
and
no
shares issued during the year ended
February 28, 2018.
In connection with these non-employee director stock issuances, the Company recognized
$130,172,
$24,480
and
$0
of stock-based compensation expense during year ended
February 28
or
29,
2020,
2019
and
2018,
respectively.
 
The Company issued
15,000
fully vested, unrestricted shares of stock as bonus compensation to our Chief Executive Officer during the year ended
February
29,
2020
in consideration of the entry into a strategic alliance agreement with Edible Arrangements, LLC (“Edible”), as discussed below. Associated with this unrestricted stock award, the Company recognized
$137,850
in stock-based compensation expense during the year ended
February
29,
2020.
 
During the year ended
February 28, 2018,
the Company issued
5,000
shares of common stock under the Company’s equity incentive plan to an independent contractor providing information technology consulting services to the Company. These shares were issued as a part of the compensation for services rendered to the Company by the contractor. Associated with this unrestricted stock award, the Company recognized
$59,100
in stock-based compensation expense during the year ended
February 28, 2018.
During the year ended
February 28, 2019,
the Company issued
3,333
shares of common stock under the Company’s equity incentive plan to the former Vice President of Creative Services. These shares were issued in consideration of services rendered prior to retirement and based on the number of unvested restricted stock units that were forfeited upon retirement. Associated with this unrestricted stock award, the Company recognized
$31,497
in stock-based compensation expense during the year ended
February 28, 2019.
 
Earnings
P
er Share
 
Basic earnings per share is computed as net earnings divided by the weighted average number of common shares outstanding during each year. Diluted earnings per share reflects the potential dilution that could occur from common shares issuable through stock options and restricted stock units. Following the expiration of all outstanding options, during FY
2017,
no
stock options were excluded from diluted shares.
 
The weighted-average number of shares outstanding used in the computation of diluted earnings per share does
not
include outstanding common shares issuable if their effect would be anti-dilutive. During the year ended
February
29,
2020,
960,677
shares of common stock warrants were excluded from the computation of diluted earnings per share because their effect would have been anti-dilutive.
 
Advertising and Promotional Expenses
 
The Company expenses advertising costs as incurred. Total advertising expense for RMCF amounted to
$276,602,
$275,441,
and
$355,678
for the fiscal years ended
February 28
or
29,
2020,
2019
and
2018,
respectively. Total advertising expense for U-Swirl and its brands amounted to
$203,004,
$168,000,
and
$222,093
for the fiscal years ended
February 28
or
29,
2020,
2019
and
2018,
respectively.
 
Fair Value of Financial Instruments
 
The Company’s financial instruments consist of cash and cash equivalents, trade receivables, payables, notes payable and notes receivable. The fair value of all instruments approximates the carrying value, because of the relatively short maturity of these instruments.
 
Recent Accounting Pronouncements
 
In
August 2018,
the SEC adopted amendments to certain disclosure requirements in Securities Act Release
No.
33
-
10532,
Disclosure Update and Simplification. These amendments eliminate, modify, or integrate into other SEC requirements certain disclosure rules. Among the amendments is the requirement to present an analysis of changes in stockholders’ equity in the interim financial statements included in Quarterly Reports on Form
10
-Q. The analysis, which can be presented as a footnote or separate statement, is required for the current and comparative quarter and year-to-date interim periods. The amendments are effective for all filings made on or after
November 5, 2018.
The Company adopted these amendments in its Quarterly Report on Form
10
-Q for the quarter ended
May 31, 2019.
Note
10
contains additional information about the impact of adopting these amendments.
 
In
June 2016,
the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”)
2016
-
13,
Financial Instruments - Credit Losses (Topic
326
): Measurement of Credit Losses on Financial Instruments. ASU
2016
-
13
significantly changes the impairment model for most financial assets and certain other instruments. ASU
2016
-
13
will require immediate recognition of estimated credit losses expected to occur over the remaining life of many financial assets, which will generally result in earlier recognition of allowances for credit losses on loans and other financial instruments. ASU
2016
-
13
is effective for the Company's fiscal year beginning
March 1, 2020
and subsequent interim periods. The Company is currently evaluating the impact the adoption of ASU
2016
-
13
will have on the Company's consolidated financial statements.
 
In
February 2016,
the FASB issued ASU
2016
-
02,
Leases (Topic
842
), which requires the recognition of lease assets and lease liabilities on the balance sheet by lessees for those leases currently classified as operating leases under ASC
840
“Leases.” These amendments also require qualitative disclosures along with specific quantitative disclosures. The Company adopted ASU
2016
-
02
as of
March 1, 2019,
using the modified retrospective method. This method allows the new standard to be applied retrospectively through a cumulative catch-up adjustment recognized upon adoption. As a result, comparative information in the Company’s financial statements has
not
been restated and continues to be reported under the accounting standards in effect for those periods. The Company recorded a Right of Use Asset and Lease Liability on the Consolidated Balance Sheet of
$3.3
million upon adoption. The impact of the new standard did
not
affect the Company’s cash flows or results of operations. The lease liability reflects the present value of the Company’s estimated future minimum lease payments over the lease term, which includes options that are likely to be exercised, discounted using an incremental borrowing rate or implicit rate. See Note
10
- Leasing Arrangements for additional information.
 
Related Party Transactions
 
As described above, in FY
2020,
we entered into a long-term strategic alliance whereby we became the exclusive provider of certain branded chocolate products to Edible, its affiliates and its franchisees. Also in FY
2020
the founder of Edible was elected to the Company’s Board of Directors pursuant to a vote by stockholders held at the Company’s Annual Meeting of Stockholders.  As of
February
29,
2020,
the Company recognized approximately
$320,000
of revenue and accounts receivable related to purchases from Edible, its affiliates and its franchisees.