2.4.0.8108 - Disclosure - Summary of Significant Accounting Policiestruefalsefalse1false falsefalseP01_01_2013To06_30_2013http://www.sec.gov/CIK0000868278duration2013-01-01T00:00:002013-06-30T00:00:001true 1us-gaap_AccountingPoliciesAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Accounting Policies [Abstract]2false 2us-gaap_SignificantAccountingPoliciesTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalseverboseLabel1falsefalsefalse00 <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;MARGIN: 0pt 0px; FONT: 10pt Times New Roman, Times, Serif "> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <b><font style="FONT-SIZE: 10pt">Note 2  Summary of Significant Accounting Policies</font></b></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><i><font style="FONT-SIZE: 10pt">Basis of Presentation</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">The unaudited condensed consolidated financial statements <font style="LETTER-SPACING: -0.15pt">have been prepared in accordance with generally accepted accounting principles for interim financial statements and within the rules of the Securities and Exchange Commission (“SEC”) applicable to interim financial statements and therefore do not include all disclosures that might normally be required for financial statements prepared in accordance with generally accepted accounting principles in the United States (“GAAP”).  The accompanying unaudited condensed consolidated financial statements have been prepared by management without audit and should be read in conjunction with our consolidated financial statements, including the notes thereto, appearing in our Annual Report on Form 10-K for the year ended December 31, 2012.  </font> In the opinion of management, all adjustments necessary for a fair presentation of the consolidated financial position, consolidated results of operations and consolidated cash flows, for the periods indicated, have been made. <font style="LETTER-SPACING: -0.15pt">The results of operations for the three and six months ended June 30, 2013 are not necessarily indicative of operating results that may be achieved over the course of the full year.</font></font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><i><font style="FONT-SIZE: 10pt">  </font></i></b></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <b><i><font style="FONT-SIZE: 10pt">Seasonality of the Business</font></i></b></div> <div style="clear:both;TEXT-INDENT: 31.5pt; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Our net sales are derived principally from our OTC cold remedy products.  Currently, our sales are influenced by and subject to fluctuations in the timing of purchase and the ultimate level of demand for our products which are a function of the timing, length and severity of each cold season.  Generally, a cold season is defined as the period of September to March when the incidence of the common cold rises as a consequence of the change in weather and other factors.  We generally experience in the third and fourth quarter higher levels of net sales along with a corresponding increase in marketing and advertising expenditures designed to promote our products during the cold season.  Revenues and related marketing costs are generally at their lowest levels in the second quarter when consumer demand generally declines.  We track health and wellness trends and develop retail promotional strategies to align our production scheduling, inventory management and marketing programs to optimize consumer purchases. </font></div> <div style="clear:both;TEXT-INDENT: 31.5pt; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <h2 style="PAGE-BREAK-AFTER: auto; MARGIN: 0in 0in 0pt; size: 8.5in 11.0in"> <font style="FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt"><em>Use of Estimates</em></font></h2> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">The preparation of financial statements and the accompanying notes thereto, in conformity with GAAP, requires management to make estimates and assumptions that affect reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and reported amounts of revenues and expenses during the respective reporting periods.  Examples include the provision for bad debt, sales returns and allowances, inventory obsolescence, useful lives of property and equipment and intangible assets, impairment of property and equipment and intangible assets, income tax valuations and assumptions related to accrued advertising.  When providing for the appropriate sales returns, allowances, cash discounts and cooperative incentive promotion costs (“Sales Allowances”), we apply a uniform and consistent method for making certain assumptions for estimating these provisions.  These estimates and assumptions are based on historical experience, current trends and other factors that management believes to be relevant at the time the financial statements are prepared.  Management reviews the accounting policies, assumptions, estimates and judgments on a quarterly basis.  Actual results could differ from those estimates.</font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;TEXT-INDENT: 27pt; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Our primary product, Cold-EEZE</font><sup><font style="FONT-FAMILY: Symbol; FONT-SIZE: 10pt">Ò</font></sup><sup><font style="FONT-SIZE: 10pt"></font></sup><font style="FONT-SIZE: 10pt">lozenges, utilizes a proprietary zinc formulation which has been clinically proven to reduce the duration of the common cold.  Factors considered in estimating the appropriate sales returns and allowances for this product include it being (i) a unique product with limited competitors, (ii) competitively priced, (iii) promoted, (iv) unaffected for remaining shelf-life as there is no product expiration date and (v) monitored for inventory levels at major customers and third-party consumption data.  In addition to Cold-EEZE<sup>®</sup> lozenges, we market and distribute two additional forms of our proprietary zinc formulation, Cold-EEZE<sup>®</sup> QuickMelts<sup>®</sup> and Cold-EEZE<sup>®</sup> Oral Spray.  We also manufacture, market and distribute an organic cough drop and a Vitamin C supplement (“Organix<sup>®</sup>”).  Each of the Cold-EEZE<sup>®</sup> QuickMelts<sup>®</sup>, Cold-EEZE<sup>®</sup> Oral Spray and Organix<sup>®</sup> products carry shelf-life expiration dates for which we aggregate such product market experience data and update our sales returns and allowances estimates accordingly.  Sales allowances estimates are tracked at the specific customer and product line levels and are tested on an annual historical basis, and reviewed quarterly. <font style="LETTER-SPACING: -0.15pt">Additionally, we monitor current developments by customer, market conditions and any other occurrences that could affect the expected provisions relative to net sales for the period presented.</font></font></div> <div style="clear:both;TEXT-INDENT: 27pt; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <h2 style="PAGE-BREAK-AFTER: auto; MARGIN: 0in 0in 0pt; size: 8.5in 11.0in"> <font style="FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt"><em>Cash Equivalents</em></font></h2> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">We consider all highly liquid investments with a maturity of three months or less at the time of purchase to be cash equivalents.  Cash equivalents include cash on hand and monies invested in money market funds. The carrying amount approximates the fair market value due to the short-term maturity of these investments.</font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <b><i><font style="FONT-SIZE: 10pt"> </font></i></b></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <b><i><font style="FONT-SIZE: 10pt">Inventory Valuation</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Inventory is valued at the lower of cost, determined on a first-in, first-out basis (FIFO), or market.  Inventory items are analyzed to determine cost and the market value and appropriate valuation adjustments are established.  At June 30, 2013 and December 31, 2012, inventory included raw material, work in progress and packaging amounts of $<font style=" FONT-SIZE: 10pt">1.6</font> million and $<font style=" FONT-SIZE: 10pt">1.0</font> million, respectively, and finished goods of $<font style=" FONT-SIZE: 10pt">1.7</font> million and $<font style=" FONT-SIZE: 10pt">1.0</font> million, respectively.</font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><i><font style="FONT-SIZE: 10pt">Property, Plant and Equipment</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Property, plant and equipment are recorded at cost.  We compute depreciation using the straight-line method for financial reporting purposes.  Depreciation expense is computed in accordance with the following ranges of estimated asset lives: building and improvements - fifteen to thirty-nine years; machinery and equipment - three to seven years; computer software - three years; and furniture and fixtures  five years.</font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <b><i><font style="FONT-SIZE: 10pt">Concentration of Risks</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Future revenues, costs, margins, and profits will continue to be influenced by our ability to maintain our manufacturing availability and capacity together with our marketing and distribution capabilities and the regulatory requirements associated with the development of OTC drug, personal care or other products in order to continue to compete on a national level and/or international level. </font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Our business is subject to federal and state laws and regulations adopted for the health and safety of users of our products.  Our OTC cold remedy products are subject to regulations by various federal, state and local agencies, including the Food and Drug Administration (“FDA”) and, as applicable, the Homeopathic Pharmacopoeia of the United States.</font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; COLOR: black; FONT-SIZE: 12pt; size: 8.5in 11.0in" align="justify"><font style="COLOR: windowtext; FONT-SIZE: 10pt">  </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; COLOR: black; FONT-SIZE: 12pt; size: 8.5in 11.0in" align="justify"><font style="COLOR: windowtext; FONT-SIZE: 10pt"> Financial instruments that potentially subject us to significant concentrations of credit risk consist principally of cash investments and trade accounts receivable.</font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">We maintain cash and cash equivalents with certain major financial institutions.  As of June 30, 2013, our cash balance was $4.1 million and our bank balance was $<font style=" FONT-SIZE: 10pt">4.4</font> million.  Of the total bank balance, $<font style=" FONT-SIZE: 10pt">696,000</font> was covered by federal depository insurance and $<font style=" FONT-SIZE: 10pt">3.7</font> million was uninsured at June 30, 2013. </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><font style="FONT-SIZE: 10pt">  </font></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Trade accounts receivable potentially subject us to credit concentrations from time-to-time as a consequence of the timing, payment pattern and ultimate purchase volumes or shipping schedules with our customers. We extend credit to our customers based upon an evaluation of the customer’s financial condition and credit history and generally we do not require collateral.  Our broad range of customers includes many large <font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 12pt"><font size="2"> national chain, regional, specialty and local retail stores</font></font>.  These credit concentrations may impact our overall exposure to credit risk, either positively or negatively, in that our customers may be similarly affected by changes in economic, regulatory or other conditions that may impact the timing and collectability of amounts due to us.  At June 30, 2013 and December 31, 2012, our largest accounts receivable balances are with four customers representing approximately <font style=" FONT-SIZE: 10pt">62</font>% and three customers representing <font style=" FONT-SIZE: 10pt">54</font>%, respectively, of our total trade receivable balance.</font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><font style="FONT-SIZE: 10pt">  </font></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Our revenues are principally generated from the sale of OTC cold remedy products which represented approximately <font style=" FONT-SIZE: 10pt"> 91</font>% and <font style=" FONT-SIZE: 10pt">91</font>% of total revenues for each of the six months ended June 30, 2013 and 2012, respectively.  A significant portion of our business is highly seasonal, which causes major variations in operating results from quarter to quarter.  The third and fourth quarters generally represent the largest sales volume for the OTC cold remedy products.  For the three and six months ended June 30, 2013 and 2012, our net sales were principally related to domestic markets. </font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><i><font style="FONT-SIZE: 10pt">  </font></i></b></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><i><font style="FONT-SIZE: 10pt">Long-lived Assets</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; LAYOUT-GRID-MODE: line; FONT-FAMILY: Times New Roman,serif; COLOR: black; FONT-SIZE: 10pt; size: 8.5in 11.0in" align="justify"><font style="COLOR: windowtext">We review our carrying value of our long-lived assets with definite lives whenever events or changes in circumstances indicate that the carrying amount of the assets may not be recoverable.  When indicators of impairment exist, we determine whether the estimated undiscounted sum of the future cash flows of such assets is less than their carrying amounts.  If less, an impairment loss is recognized in the amount, if any, by which the carrying amount of such assets exceeds their respective fair values.  The determination of fair value is based on quoted market prices in active markets, if available, or independent appraisals; sales price negotiations; or projected future cash flows discounted at a rate determined by management to be commensurate with our business risk.  The estimation of fair value utilizing discounted forecasted cash flows includes significant judgments regarding assumptions of revenue, operating and marketing costs; selling and administrative expenses; interest rates; property and equipment additions and retirements; industry competition; and general economic and business conditions, among other factors. </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Fair value is based on the prices that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. In order to increase consistency and comparability in fair value measurements, a three-tier fair value hierarchy prioritizes the inputs used to measure fair value. These tiers include: Level 1, defined as observable inputs such as quoted prices in active markets; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for which little or no market data exists, therefore requiring an entity to develop its own assumptions.</font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><i><font style="FONT-SIZE: 10pt">  </font></i></b></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <b><i><font style="FONT-SIZE: 10pt">Fair Value of Financial Instruments </font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Cash and cash equivalents, accounts receivable and accounts payable are reflected in the Condensed Consolidated Financial Statements at carrying value which approximates fair value because of the short-term maturity of these instruments.  Determination of fair value of related party payables, if any, is not practicable due to their related party nature.</font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <b><i><font style="FONT-SIZE: 10pt">Revenue Recognition</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Sales are recognized at the time ownership is transferred to the customer.  Revenue is reduced for trade promotions, estimated sales returns, cash discounts and other allowances in the same period as the related sales are recorded. We make estimates of potential future product returns and other allowances related to current period revenue. We analyze historical returns, current trends, and changes in customer and consumer demand when evaluating the adequacy of the sales returns and other allowances. </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">We do not impose a period of time within which product may be returned.  All requests for product returns must be submitted to us for pre-approval.  The main components of our returns policy are: (i) we will accept returns that are due to damaged product that is un-saleable and such return request activity falls within an acceptable range, (ii) we will accept returns for products that have reached or exceeded designated expiration dates and (iii) we will accept returns in the event that we discontinue a product provided that the customer will have the right to return only such items that it purchased directly from us.  We will not accept return requests pertaining to customer inventory “Overstocking” or “Resets”.  We will only accept return requests for product in its intended package configuration.  We reserve the right to terminate shipment of product to customers who have made unauthorized deductions contrary to our return policy or pursue other methods of reimbursement. We compensate the customer for authorized returns by means of a credit applied to amounts owed or to be owed and in the case of discontinued product only, also by way of an exchange.  We do not have any significant product exchange history.</font></div> <div style="clear:both;TEXT-INDENT: 27pt; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;TEXT-INDENT: 27pt; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">As of June 30, 2013 and December 31, 2012, we included a provision for sales allowances of $<font style=" FONT-SIZE: 10pt">65,000</font> and $<font style=" FONT-SIZE: 10pt">109,000</font>, respectively, which are reported as a reduction to account receivables.  Additionally, accrued advertising and other allowances as of June 30, 2013 included $<font style=" FONT-SIZE: 10pt">1.5</font> million for estimated future sales returns and $<font style=" FONT-SIZE: 10pt">679,000</font> for cooperative incentive promotion costs.  As of December 31, 2012 accrued advertising and other allowances included $<font style=" FONT-SIZE: 10pt">1.3</font> million for estimated future sales returns and $<font style=" FONT-SIZE: 10pt">1.5</font> million for cooperative incentive promotion costs. </font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><i><font style="FONT-SIZE: 10pt">  </font></i></b></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <b><i><font style="FONT-SIZE: 10pt">Advertising and Incentive Promotions</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Advertising and incentive promotion costs are expensed within the period in which they are utilized. Advertising and incentive promotion expense is comprised of media advertising, presented as part of sales and marketing expense, cooperative incentive promotions and coupon program expenses, which are accounted for as part of net sales, and free product, which is accounted for as part of cost of sales.  Advertising and incentive promotion expenses incurred for the three months ended June 30, 2013 and 2012 were $<font style=" FONT-SIZE: 10pt">527,000</font> and $<font style=" FONT-SIZE: 10pt">679,000</font>, respectively. Advertising and incentive promotion expenses incurred for the six months ended June 30, 2013 and 2012 were $<font style=" FONT-SIZE: 10pt">4.4</font> million and $<font style=" FONT-SIZE: 10pt">4.1</font> million, respectively. Included in prepaid expenses and other current assets was $<font style=" FONT-SIZE: 10pt">254,000</font> and $<font style=" FONT-SIZE: 10pt">2.2</font> million at June 30, 2013 and December 31, 2012, respectively, relating to prepaid advertising and promotion expenses. </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><i><font style="FONT-SIZE: 10pt">Shipping and Handling</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Product sales carry shipping and handling charges to the purchaser, included as part of the invoiced price, which is classified as revenue.  In all cases, costs related to this revenue are recorded in cost of sales. </font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <b><i><font style="FONT-SIZE: 10pt">Stock Compensation</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 10pt; size: 8.5in 11.0in" align="justify">We recognize all share-based payments to employees and directors, including grants of stock options, as compensation expense in the financial statements based on their fair values.  Fair values of stock options are determined through the use of the Black-Scholes option pricing model.  The compensation cost is recognized as an expense over the requisite service period of the award, which usually coincides with the vesting period.</div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Stock and stock options for the purchase of our common stock, $<font style=" FONT-SIZE: 10pt">0.0005</font> par value (“Common Stock”), have been granted to both employees and non-employees pursuant to the terms of certain agreements and stock option plans (see Note 4).  Stock options are exercisable during a period determined by us, but in no event later than ten years from the date granted.  For the three months ended June 30, 2013 and 2012, we charged to operations $40,000 and $75,000, respectively, for share-based compensation expense for the aggregate fair value of stock grants issued and vested stock options earned.  For the six months ended June 30, 2013 and 2012, we charged to operations $79,000 and $163,000, respectively, for share-based compensation expense for the aggregate fair value of stock grants issued and vested stock options earned. </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><font style="FONT-SIZE: 10pt">  </font></b></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <b><i><font style="FONT-SIZE: 10pt">Variable Interest Entity</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">On March 22, 2010, we, Phosphagenics Limited (“PSI Parent”), an Australian corporation, Phosphagenics Inc. (“PSI”), a Delaware corporation and subsidiary of PSI Parent, and Phusion Laboratories, LLC (the “Joint Venture”), a Delaware limited liability company, entered into a Limited Liability Company Agreement (the “LLC Agreement”) of the Joint Venture and additional related agreements for the purpose of developing and commercializing, for worldwide distribution and sale, a wide range of non-prescription remedies using PSI Parent’s proprietary patented TPM technology (“TPM”).  TPM facilitates the delivery and depth of penetration of active molecules in pharmaceutical, nutraceutical, and other products. Pursuant to the LLC Agreement, we and PSI each own a <font style=" FONT-SIZE: 10pt">50</font>% membership interest in the Joint Venture.  The Joint Venture, of which we own a 50% membership interest, qualifies as a variable interest entity (“VIE”), we are the current primary beneficiary and we have consolidated the Joint Venture beginning with the quarter ended March 31, 2010.  Expenses incurred to date by the Joint Venture have been principally for certain product research and development activities which have been charged to research and development expense by the Company. </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"></font> </div> <div style="clear:both;TEXT-INDENT: 0in; MARGIN: 0in; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"><font style="FONT-SIZE: 10pt"><strong><em>Research and Development</em></strong></font></font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">Research and development costs are charged to operations in the period incurred. Research and development costs for the three months ended June 30, 2013 and 2012 were $<font style=" FONT-SIZE: 10pt">216,000</font> and $<font style=" FONT-SIZE: 10pt">529,000</font>, respectively.  Research and development costs for the six months ended June 30, 2013 and 2012 were $<font style=" FONT-SIZE: 10pt">404,000</font> and $<font style=" FONT-SIZE: 10pt">890,000</font>, respectively. Research and development costs are principally related to new product development initiatives and costs associated with our OTC cold remedy products.</font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in"> <b><i><font style="FONT-SIZE: 10pt">Income Taxes</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">We utilize the asset and liability approach which requires the recognition of deferred tax assets and liabilities for the future tax consequences of events that have been recognized in our financial statements or tax returns. In estimating future tax consequences, we generally consider all expected future events other than enactments of changes in the tax law or rates.  Until sufficient taxable income to offset the temporary timing differences attributable to operations and the tax deductions attributable to option, warrant and stock activities are assured, a valuation allowance equaling the total deferred tax asset is being provided (see Note 5).</font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">We utilize a two-step approach to recognizing and measuring uncertain tax positions.  The first step is to evaluate the tax position for recognition by determining if the weight of available evidence indicates that it is more likely than not that the position will be sustained on audit, including resolution of related appeals or litigation processes, if any. The second step is to measure the tax benefit as the largest amount which is more than fifty percent likely of being realized upon ultimate settlement.  Any interest or penalties related to uncertain tax positions will be recorded as interest or administrative expense, respectively.</font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt"> </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">As a result of our continuing tax losses, we have recorded a full valuation allowance against a net deferred tax asset.  Additionally, we have not recorded a liability for unrecognized tax benefits.  The tax years 2006 and forward remain open to examination by the IRS. The tax years 2004 and forward remain open to examination by the various state taxing authorities to which we are subject.</font></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><i><font style="FONT-SIZE: 10pt">  </font></i></b></div> <div style="clear:both;MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><b><i><font style="FONT-SIZE: 10pt">Recently Issued Accounting Standards</font></i></b></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">In November 2008, the SEC issued for comment a proposed roadmap regarding the potential use by U.S. issuers of financial statements prepared in accordance with International Financial Reporting Standards (“IFRS”). IFRS is a comprehensive series of accounting standards published by the International Accounting Standards Board (“IASB”). The proposed roadmap has since been superseded by an SEC work plan and no date is currently proposed that we could be required to prepare financial statements in accordance with IFRS. The SEC has targeted Fiscal 2013 to make a determination regarding the mandatory adoption of IFRS. We are currently assessing the impact that this potential change would have on our consolidated financial statements and we will continue to monitor the development of the potential implementation of IFRS.</font></div> <div style="clear:both; FONT-FAMILY:Times New Roman;FONT-SIZE: 10pt;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; size: 8.5in 11.0in" align="justify"><font style="FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt">  </font></div> <div style="clear:both;TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt; FONT-FAMILY: Times New Roman,serif; FONT-SIZE: 11pt; size: 8.5in 11.0in" align="justify"><font style="FONT-SIZE: 10pt">In June 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update No. 2011-05, “Comprehensive Income (ASU Topic 220): Presentation of Comprehensive Income,” (“ASU 2011-05”) which amends current comprehensive income guidance. This accounting update eliminates the option to present the components of other comprehensive income as part of the statement of shareholders’ equity. Instead, comprehensive income must be presented in either a single continuous statement of comprehensive income which contains two sections, net income and other comprehensive income, or in two separate but consecutive statements. ASU 2011-05 was effective for fiscal periods beginning after December 15, 2011 with early adoption permitted. In December 2011, the FASB issued ASU 2011-12 “Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items out of Accumulated Other Comprehensive Income in Accounting Standards Update No. 2011-05.” This accounting update stated that the specific requirement to present items that are reclassified from other comprehensive income to net income alongside their respective components of net income and other comprehensive income will be deferred.  In February 2013, the FASB issued ASU 2013-02 “Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income”. This accounting update requires companies to present the effects on the line items of net income of significant reclassifications out of accumulated other comprehensive income if the amount being reclassified is required under U.S. generally accepted accounting principles to be reclassified in its entirety to net income in the same reporting period.  ASU 2013-02 is effective prospectively for fiscal years beginning after December 15, 2012. The adoption of ASU 2013-02 did not have a material impact on our consolidated financial position, results of operations or cash flows.</font></div> </div> falsefalsefalsenonnum:textBlockItemTypenaThe entire disclosure for all significant accounting policies of the reporting entity.Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18780-107790 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18726-107790 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 6 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18861-107790 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18743-107790 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18854-107790 false0Significant Accounting Policies [Text Block]falseSummary of Significant Accounting PoliciesUnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://www.prophaselabs.com/role/SummaryOfSignificantAccountingPolicies12