Information about Geographic Areas and Major Customers
12 Months Ended
Sep. 30, 2012
Segment Reporting [Abstract]  
Information about Geographic Areas and Major Customers
Information About Geographic Areas and Major Customers
Products sold can be grouped into three primary categories of cereals: balanced, sweetened and unsweetened. Net sales by category are shown in the following table.
 
Year Ended September 30,
 
2012
 
2011
 
2010
Balanced
$
572.5

 
$
560.4

 
$
572.7

Sweetened
239.8

 
249.2

 
240.2

Unsweetened
146.6

 
158.6

 
183.8

 
$
958.9

 
$
968.2

 
$
996.7


Post's external revenues were primarily generated by sales within the United States; foreign (primarily Canadian) sales were approximately 14.0% of total net sales. Sales are attributed to individual countries based on the address to which the product is shipped.
As of September 30, 2012, the majority of Post's long-lived assets were located in the United States; the remainder is located in Canada and has a net carrying value of approximately $52.6.
In the fiscal years ended September 30, 2012, 2011, and 2010, one customer accounted for $204.2, $206.9, and $209.4, respectively, or approximately 21% of total net sales.