Goodwill, Tradename and Other Assets
 3 Months Ended
Mar. 29, 2015
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill And Other Assets
Goodwill, Tradenames and Other Assets
Goodwill
Goodwill by segment is as follows:
 
 
Birds Eye
Frozen
 
Duncan
Hines
Grocery
 
Specialty
Foods
 
Total
Balance, December 28, 2014
$
608,984

 
$
936,615

 
$
173,961

 
$
1,719,560

Foreign currency adjustment
(2,186
)
 
—

 
—

 
(2,186
)
Purchase price adjustment (1)
(1,102
)
 
—

 
—

 
(1,102
)
Balance, March 29, 2015
$
605,696


$
936,615


$
173,961


$
1,716,272

 
 
 
 
 
 
 
 


(1) During the first quarter of 2015, a post closing working capital adjustment related to the Garden Protein acquisition was finalized which reduced the preliminary purchase price.

The authoritative guidance for business combinations requires that all business combinations be accounted for at fair value under the acquisition method of accounting. The authoritative guidance for goodwill provides that goodwill will not be amortized, but will be tested for impairment on an annual basis or more often when events indicate. During 2014, we changed the measurement date of our annual goodwill and trade names impairment tests from the fourth quarter to the third quarter. The Company completed its annual testing in the third quarter of 2014, resulting in no impairment.

Tradenames

Tradenames by segment are as follows:

 
 Birds Eye
 
 Duncan Hines
 
 Specialty
 
 
 
 Frozen
 
 Grocery
 
 Foods
 
 Total
Balance, December 28, 2014
$
847,162

 
$
1,118,712

 
$
36,000

 
$
2,001,874

Foreign currency adjustment
(413
)
 
—

 
—

 
(413
)
Balance, March 29, 2015
$
846,749

 
$
1,118,712

 
$
36,000

 
$
2,001,461

 
 
 
 
 
 
 
 



The authoritative guidance for indefinite-lived assets provides that indefinite-lived assets will not be amortized, but will be tested for impairment on an annual basis or more often when events indicate. The Company completed its annual testing in the third quarter of 2014, resulting in no impairment.
Other Assets
 
 
March 29, 2015
 
Weighted
Avg Life
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Amortizable intangibles
 
 
 
 
 
 
 
Recipes
10

 
$
60,150

 
$
(42,543
)
 
$
17,607

Customer relationships - Distributors
35

 
142,142

 
(42,065
)
 
100,077

Customer relationships - Private Label
7

 
1,290

 
(131
)
 
1,159

License
7

 
6,175

 
(4,871
)
 
1,304

Total amortizable intangibles
 
 
$
209,757

 
$
(89,610
)
 
$
120,147

Debt acquisition costs
 
 
45,913

 
(26,238
)
 
19,675

Financial instruments (see note 11)
 
 
152

 
—

 
152

Other (1)
 
 
8,690

 
—

 
8,690

Total other assets, net
 
 
 
 
 
 
$
148,664

 
Amortizable intangibles by segment
 
 
 
Birds Eye Frozen
 
 
 
$
65,726

 
Duncan Hines Grocery
 
 
 
50,103

 
Specialty Foods
 
 
 
4,318

 
 
 
 
 
 
 
$
120,147

 
 
December 28, 2014
 
Weighted
Avg Life
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Amortizable intangibles
 
 
 
 
 
 
 
Recipes
10

 
$
60,206

 
$
(41,027
)
 
$
19,179

Customer relationships - Distributors
35

 
142,156

 
(40,616
)
 
101,540

Customer relationships - Private Label
7

 
1,290

 
(43
)
 
1,247

License
7

 
6,175

 
(4,563
)
 
1,612

Total amortizable intangibles
 
 
$
209,827

 
$
(86,249
)
 
$
123,578

Debt acquisition costs
 
 
45,913

 
(25,244
)
 
20,669

Financial instruments (see note 11)
 
 
6,420

 
—

 
6,420

Other (1)
 
 
7,229

 
—

 
7,229

Total other assets, net
 
 
 
 
 
 
$
157,896

 
Amortizable intangibles by segment
 
 
 
Birds Eye Frozen
 
 
 
$
67,525

 
Duncan Hines Grocery
 
 
 
51,637

 
Specialty Foods
 
 
 
4,416

 
 
 
 
 
 
 
$
123,578


(1) As of March 29, 2015 and December 28, 2014, Other primarily consists of security deposits and supplemental savings plan investments.

Amortization of intangible assets was $3,362 and $4,175 for the three months ended March 29, 2015 and March 30, 2014, respectively. Estimated amortization expense for each of the next five years and thereafter is as follows: remainder of 2015 - $10,100; 2016 - $12,200; 2017 - $7,400; 2018 - $5,800; 2019 - $5,500 and thereafter - $79,200.

Debt Acquisition Costs

All debt acquisition costs, which relate to the senior secured credit facility and Senior Notes (as defined below) are amortized into interest expense over the life of the related debt using the effective interest method. Amortization of debt acquisition costs was $994 and $1,024 during the three months ended March 29, 2015 and March 30, 2014, respectively.
The following summarizes debt acquisition cost activity:
 
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Balance, December 28, 2014
$
45,913

 
$
(25,244
)
 
$
20,669

           Amortization
—

 
(994
)
 
(994
)
Balance, March 29, 2015
$
45,913

 
$
(26,238
)
 
$
19,675