Consolidated Statement of Changes in Stockholders' (Deficit) Equity (USD $)
Total
Common Stock
Additional Paid-in Capital
Accumulated Deficit
Balance at Dec. 31, 2012 $ 1,760,871 $ 38,833 $ 9,437,422 $ (7,715,384)
Balance, shares at Dec. 31, 2012   38,832,826    
Stock issued in exchange for domain name 100,000 100 99,900   
Stock issued in exchange for domain name, shares   100,000    
Shares issued for consulting services   50 (50)   
Shares issued for consulting services, shares   50,000    
Exercise of stock options 12,450 150 12,300   
Exercise of stock options, shares   150,000    
Stock-based compensation expense for restricted stock awards 849,132    849,132   
Stock-based compensation expense for stock options 414,501    414,501   
Net loss (4,006,013)     (4,006,013)
Balance at Dec. 31, 2013 (869,059) 39,133 10,813,205 (11,721,397)
Balance, shares at Dec. 31, 2013    39,132,826      
Shares issued for consulting services    50 (50)   
Shares issued for consulting services, shares    50,000      
Stock-based compensation expense for restricted stock awards 899,856    899,856   
Stock-based compensation expense for stock options 140,728    140,728   
Warrants issued for debt issuance cost 4,750   4,750  
Net loss (1,657,877)       (1,657,877)
Balance at Dec. 31, 2014 $ (1,481,602) $ 39,183 $ 11,858,489 $ (13,379,274)
Balance, shares at Dec. 31, 2014    39,182,826