Consolidated Balance Sheets (USD $)
Dec. 31, 2014
Dec. 31, 2013
Current assets:    
Cash and cash equivalents $ 1,138,385 $ 927,352
Restricted cash    490,315
Credit card holdback receivable 648,759 232,264
Accounts receivable, net of allowances and reserves of $42,533 and $37,850, respectively 221,128 385,370
Security deposits 115,104   
Prepaid expense and other current assets 93,542 114,863
Total current assets 2,216,918 2,150,164
Fixed assets and intangible assets, net 563,123 522,462
Notes receivable 78,520 170,566
Long term security deposits 135,000   
Investments 200,000 100,000
Total assets 3,193,561 2,943,192
Current liabilities:    
Accounts payable 1,074,345 861,730
Accrued expenses and other current liabilities 1,062,836 671,142
Notes payable 400,000   
Deferred subscription revenue 1,952,075 1,826,771
Deferred advertising revenue 13,427 300,000
Total current liabilities 4,502,683 3,659,643
Long term deferred rent    12,058
Warrant liability 23,425 140,550
Capital lease obligations 149,055   
Total liabilities 4,675,163 3,812,251
Stockholders' (deficit) equity:    
Preferred Stock, $0.001 par value, 10,000,000 shares authorized, none issued and outstanding      
Common Stock, $0.001 par value, 100,000,000 shares authorized, 49,507,826 and 49,987,826 shares issued, respectively, and 39,182,826 and 39,132,826 shares outstanding, respectively 39,183 39,133
Additional paid-in capital 11,858,489 10,813,205
Accumulated deficit (13,379,274) (11,721,397)
Total stockholders' (deficit) equity (1,481,602) (869,059)
Total liabilities and stockholders' (deficit) equity $ 3,193,561 $ 2,943,192