Consolidated Balance Sheets (USD $)
Dec. 31, 2013
Sep. 30, 2013
Dec. 31, 2012
Current assets:      
Cash and cash equivalents $ 1,042,456 $ 1,480,183 $ 5,357,596
Restricted cash 375,211 375,211 105,000
Credit card holdback receivable 232,264 250,879 287,293
Accounts receivable, net of allowances and reserves of $37,850 and $36,129, respectively 385,370 347,301 320,019
Prepaid expense and other current assets 114,863 115,062 204,824
Total current assets 2,150,164 2,568,636 6,274,732
Fixed assets and intangible assets, net 522,462 567,082 548,549
Notes receivable 170,566 169,327 165,716
Investments 100,000 75,000   
Total assets 2,943,192 3,380,045 6,988,997
Current liabilities:      
Accounts payable 861,730 836,247 799,183
Accrued expenses and other current liabilities 671,142 581,223 240,049
Deferred revenue    1,942,766   
Deferred subscription revenue 1,826,771    2,524,229
Deferred advertising revenue 300,000      
Total current liabilities 3,659,643 3,360,236 3,563,461
Long-term deferred rent 12,058 21,150 48,340
Warrant liability 140,550 609,050 1,616,325
Total liabilities 3,812,251 3,990,436 5,228,126
Stockholders' (deficit) equity:      
Preferred Stock, $0.001 par value, 10,000,000 shares authorized, none issued and outstanding         
Common Stock, $0.001 par value, 100,000,000 shares authorized, 49,987,826 and 44,007,826 shares issued, respectively, and 39,132,826 and 38,832,826 shares outstanding, respectively 39,133 38,933 38,833
Additional paid-in capital 10,813,205 10,412,291 9,437,422
Accumulated deficit (11,721,397) (11,061,615) (7,715,384)
Total stockholders' (deficit) equity (869,059) (610,391) 1,760,871
Total liabilities and stockholders' (deficit) equity $ 2,943,192 $ 3,380,045 $ 6,988,997