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Fixed Assets and Intangible Assets, Net (Details) (USD $)
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Dec. 31, 2012
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Dec. 31, 2011
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|---|---|---|
| Schedule of fixed assets and intangible assets | ||
| Total fixed assets | $ 805,964 | $ 704,448 |
| Less: Accumulated depreciation and amortization | (257,415) | (125,985) |
| Total fixed assets and intangible assets, net | 548,549 | 578,463 |
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Computer equipment [Member]
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| Schedule of fixed assets and intangible assets | ||
| Total fixed assets | 211,896 | 143,461 |
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Furniture and fixtures [Member]
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| Schedule of fixed assets and intangible assets | ||
| Total fixed assets | 142,856 | 159,051 |
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Leasehold improvements [Member]
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| Schedule of fixed assets and intangible assets | ||
| Total fixed assets | 377,727 | 329,156 |
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Software [Member]
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| Schedule of fixed assets and intangible assets | ||
| Total fixed assets | 8,047 | 7,342 |
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Website domain name [Member]
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| Schedule of fixed assets and intangible assets | ||
| Total fixed assets | 24,938 | 24,938 |
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Website costs [Member]
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| Schedule of fixed assets and intangible assets | ||
| Total fixed assets | $ 40,500 | $ 40,500 |