Fixed Assets and Intangible Assets, Net (Details) (USD $)
Dec. 31, 2012
Dec. 31, 2011
Schedule of fixed assets and intangible assets    
Total fixed assets $ 805,964 $ 704,448
Less: Accumulated depreciation and amortization (257,415) (125,985)
Total fixed assets and intangible assets, net 548,549 578,463
Computer equipment [Member]
   
Schedule of fixed assets and intangible assets    
Total fixed assets 211,896 143,461
Furniture and fixtures [Member]
   
Schedule of fixed assets and intangible assets    
Total fixed assets 142,856 159,051
Leasehold improvements [Member]
   
Schedule of fixed assets and intangible assets    
Total fixed assets 377,727 329,156
Software [Member]
   
Schedule of fixed assets and intangible assets    
Total fixed assets 8,047 7,342
Website domain name [Member]
   
Schedule of fixed assets and intangible assets    
Total fixed assets 24,938 24,938
Website costs [Member]
   
Schedule of fixed assets and intangible assets    
Total fixed assets $ 40,500 $ 40,500