Consolidated Statements of Operations (USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Revenues:    
Subscription revenue $ 18,910,070 $ 18,781,368
Advertising revenue 336,666 374,175
Total revenues 19,246,736 19,155,543
Costs and expenses:    
Programming, hosting and technology 4,444,550 2,587,822
Compensation 3,625,117 1,976,384
Professional fees 703,125 558,136
Advertising and marketing 9,876,097 14,626,963
General and administrative 3,953,795 3,070,178
Total costs and expenses 22,602,684 22,819,483
Loss from operations (3,355,948) (3,663,940)
Interest income, net 21,517 28,858
Mark-to-market adjustment on warrant liability (679,325) 2,038,000
Other income (expense) (16,885) 3,909
Net loss before income taxes: (4,030,641) (1,593,173)
Provision for income taxes      
Net loss $ (4,030,641) $ (1,593,173)
Net loss per common share:    
Basic and diluted $ (0.10) $ (0.04)
Weighted average number of common shares used in calculating net loss per common share:    
Basic and diluted 38,611,758 37,619,208