Consolidated Balance Sheets (USD $)
Dec. 31, 2012
Dec. 31, 2011
Current assets:    
Cash and cash equivalents $ 5,357,596 $ 2,397,828
Restricted cash 105,000   
Credit card holdback receivable 287,293 441,840
Accounts receivable, net of allowances and reserves of $36,129 and $184,964, respectively 320,019 480,190
Accrued interest receivable    5,907
Investments    6,481,205
Prepaid expense and other current assets 204,824 96,815
Total current assets 6,274,732 9,903,785
Fixed assets and intangible assets, net 548,549 578,463
Notes receivable 165,716 138,803
Security deposits    19,520
Total assets 6,988,997 10,640,571
Current liabilities:    
Accounts payable 799,183 1,027,841
Accrued expenses and other current liabilities 240,049 864,983
Deferred revenue 2,524,229 3,138,406
Total current liabilities 3,563,461 5,031,230
Long term deferred rent 48,340 61,640
Warrant liability 1,616,325 937,000
Commitments      
Total liabilities 5,228,126 6,029,870
Stockholders' equity:    
Preferred Stock, $0.001 par value, 10,000,000 shares authorized, none issued and outstanding      
Common Stock, $0.001 par value, 100,000,000 shares authorized, 44,007,826 and 38,580,261 shares issued, respectively, and 38,832,826 and 38,580,261 shares outstanding, respectively 38,833 38,580
Additional paid-in capital 9,437,422 8,256,864
Accumulated deficit (7,715,384) (3,684,743)
Total stockholders' equity 1,760,871 4,610,701
Total liabilities and stockholders' equity $ 6,988,997 $ 10,640,571