Condensed Consolidated Statements of Cash Flows (Unaudited) (USD $)
9 Months Ended 12 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Dec. 31, 2011
Dec. 31, 2010
Cash flows from operating activities:        
Net income (loss) $ (3,727,553) $ (50,328) $ (1,593,173) $ (1,167,070)
Adjustments to reconcile net loss to net cash used in operating activities:        
Depreciation and amortization 112,509 22,977 51,180 18,674
Amortization of investment premium 6,205 4,795 8,734  
Stock-based compensation expense 836,108 115,268 438,395 156,297
Mark-to-market adjustment on warrant liability 609,050 (2,014,575) (2,038,000)  
Deferred rent (16,702) 40,475    
Loss on disposal of fixed assets 16,885 453 453 720
Changes in operating assets and liabilities:        
Restricted cash (105,000)       
Credit card holdback receivable 26,269 (205,953) (202,388) (224,456)
Accounts receivable 69,344 (281,221) (356,177) 136,766
Accrued interest paid    (5,907) (5,907)  
Prepaid expense and other current assets (87,837) (19,732) (22,554) 149,111
Security deposit 19,520 (1,335) (1,335) 15,250
Accounts payable and accrued expenses and other current liabilities (191,600) 573,474 1,062,381 400,844
Deferred revenue 179,384 887,929 1,200,491 1,656,866
Accrued interest payable - related party    2,019 2,358 2,692
Net cash used in operating activities (2,253,418) (931,661) (1,455,542) 1,145,694
Cash flows from investing activities:        
Purchase of fixed assets (124,479) (366,591) (540,591) (22,267)
Notes receivable issued to employees     (138,803)  
Redemption (purchase) of short-term investments 6,475,000 (6,989,938) 500,000  
Repayment (issuance) of note receivable issued to employees 8,340 (41,843)    
Purchase of investments     (6,989,937)  
Net cash provided by (used in) investing activities 6,358,861 (7,398,372) (7,169,331) (22,267)
Cash flows from financing activities:        
Proceeds from issuance of common stock and warrants    7,915,700 7,915,700  
Proceeds from exercise of common stock warrants    88,125 88,125  
Proceeds from exercise of stock options 25,000       
Net cash provided by financing activities 25,000 8,003,825 8,003,825  
Net increase (decrease) in cash and cash equivalents 4,130,443 (326,208) (621,048) 1,123,427
Cash and cash equivalents at beginning of year 2,397,828 3,018,876 3,018,876 1,895,449
Cash and cash equivalents at end of period 6,528,271 2,692,668 2,397,828 3,018,876
Supplemental disclosure of cash flow information:        
Cash paid for interest       860
Cash paid for taxes 25,794 4,500 4,500 17,275
Supplemental disclosure of non-cash investing and financing activities:        
Conversion of notes and accrued interest to common stock     $ 71,959