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Fixed Assets and Intangible Assets, Net (Details) (USD $)
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Sep. 30, 2012
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Dec. 31, 2011
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Dec. 31, 2010
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|---|---|---|---|
| Fixed assets and intangible assets, net | |||
| Total fixed assets | $ 792,464 | $ 704,448 | |
| Less: Accumulated depreciation and amortization | (218,916) | (125,985) | (75,412) |
| Total fixed assets and intangible assets, net | 573,548 | 578,463 | 89,506 |
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Computer equipment [Member]
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| Fixed assets and intangible assets, net | |||
| Total fixed assets | 196,538 | 143,461 | 64,437 |
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Furniture and fixtures [Member]
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| Fixed assets and intangible assets, net | |||
| Total fixed assets | 142,856 | 159,051 | 32,342 |
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Leasehold improvements [Member]
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| Fixed assets and intangible assets, net | |||
| Total fixed assets | 377,727 | 329,156 | |
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Software [Member]
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| Fixed assets and intangible assets, net | |||
| Total fixed assets | 9,905 | 7,342 | 2,701 |
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Website domain name [Member]
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| Fixed assets and intangible assets, net | |||
| Total fixed assets | 24,938 | 24,938 | 24,938 |
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Website costs [Member]
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| Fixed assets and intangible assets, net | |||
| Total fixed assets | $ 40,500 | $ 40,500 | $ 40,500 |