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Summary of Significant Accounting Policies (Details Textual 1) (USD $)
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3 Months Ended |
9 Months Ended |
12 Months Ended |
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Sep. 30, 2012
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Sep. 30, 2011
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Sep. 30, 2012
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Sep. 30, 2011
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Dec. 31, 2011
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Dec. 31, 2010
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| Summary of Significant Accounting Policies (Additional Textual) |
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| Accounts receivable |
$ 410,846 |
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$ 410,846 |
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$ 480,190 |
$ 185,585 |
| Receivable from payment processors |
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477,432 |
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| Receivable from advertising network |
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64,330 |
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| Uninsured amount of cash and cash equivalents and credit card holdback receivables by FDIC |
4,356,873 |
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4,356,873 |
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1,561,947 |
2,052,693 |
| Credit card holdback receivable |
415,571 |
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415,571 |
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441,840 |
239,452 |
| Uninsured amount of credit card holdback receivables by FDIC |
213,073 |
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213,073 |
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248,534 |
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| Description of period for payback of remaining funds |
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90 to 180 days |
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| Potential future chargeback |
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61,572 |
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| Advertising and marketing |
$ 1,509,760 |
$ 3,389,934 |
$ 9,053,658 |
$ 10,598,544 |
$ 14,626,963 |
$ 3,906,317 |
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Mobile Payment Processor [Member]
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| Summary of Significant Accounting Policies (Additional Textual) |
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| Percentage of account receivable |
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33.00% |
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Credit Card Payment Processor [Member]
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| Summary of Significant Accounting Policies (Additional Textual) |
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| Percentage of account receivable |
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22.00% |
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Credit Card Payment Processor Two [Member]
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| Summary of Significant Accounting Policies (Additional Textual) |
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| Percentage of account receivable |
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19.00% |
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Mobile Payment Processor Two [Member]
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| Summary of Significant Accounting Policies (Additional Textual) |
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| Percentage of account receivable |
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13.00% |
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Stock Option and Warrants [Member]
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| Summary of Significant Accounting Policies (Textual) |
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| Securities excluded from computation of earnings per share, amount |
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8,162,500 |
6,645,000 |
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Convertible Debt [Member]
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| Summary of Significant Accounting Policies (Textual) |
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| Securities excluded from computation of earnings per share, amount |
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525,555 |
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