Summary of Significant Accounting Policies (Details Textual) (USD $)
12 Months Ended
Dec. 31, 2011
Segment
Dec. 31, 2010
Summary of Significant Accounting Policies (Textual)    
Impairment loss $ 0 $ 0
Number of operating segments 1  
Software and website costs [Member]
   
Summary of Significant Accounting Policies (Textual)    
Estimated useful life 3 years  
Computer equipment [Member]
   
Summary of Significant Accounting Policies (Textual)    
Estimated useful life 5 years  
Furniture and fixtures [Member]
   
Summary of Significant Accounting Policies (Textual)    
Estimated useful life 7 years  
Research and Development Expense [Member]
   
Summary of Significant Accounting Policies (Textual)    
Estimated useful life 5 years