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Summary of Significant Accounting Policies (Details 2) (USD $)
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3 Months Ended | 9 Months Ended | 12 Months Ended | |||
|---|---|---|---|---|---|---|
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Sep. 30, 2012
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Sep. 30, 2011
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Sep. 30, 2012
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Sep. 30, 2011
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Dec. 31, 2011
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Dec. 31, 2010
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| Summary of revenues: | ||||||
| Advertising revenue | $ 26,938 | $ 137,465 | $ 288,082 | $ 153,234 | $ 374,175 | $ 254,753 |
| Subscription revenue | 4,304,763 | 4,953,561 | 15,001,709 | 13,501,480 | 18,781,368 | 6,413,874 |
| Revenue | $ 4,331,701 | $ 5,091,026 | $ 15,289,791 | $ 13,654,714 | $ 19,155,543 | $ 6,668,627 |