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Condensed Consolidated Statements of Operations (Unaudited) (USD $)
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3 Months Ended | 9 Months Ended | 12 Months Ended | |||
|---|---|---|---|---|---|---|
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Sep. 30, 2012
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Sep. 30, 2011
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Sep. 30, 2012
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Sep. 30, 2011
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Dec. 31, 2011
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Dec. 31, 2010
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| Revenues | ||||||
| Subscription revenue | $ 4,304,763 | $ 4,953,561 | $ 15,001,709 | $ 13,501,480 | $ 18,781,368 | $ 6,413,874 |
| Advertising revenue | 26,938 | 137,465 | 288,082 | 153,234 | 374,175 | 254,753 |
| Revenue | 4,331,701 | 5,091,026 | 15,289,791 | 13,654,714 | 19,155,543 | 6,668,627 |
| Costs and expenses | ||||||
| Programming, hosting and technology expense | 1,393,933 | 784,457 | 3,821,511 | 1,845,403 | 2,930,536 | 1,581,332 |
| Compensation | 593,153 | 568,816 | 2,033,312 | 988,843 | 1,633,670 | 1,108,137 |
| Professional fees | 156,354 | 110,863 | 488,580 | 399,280 | 558,136 | 159,352 |
| Advertising and marketing | 1,509,760 | 3,389,934 | 9,053,658 | 10,598,544 | 14,626,963 | 3,906,317 |
| General and administrative | 943,984 | 755,409 | 3,018,538 | 1,911,527 | 3,070,178 | 1,085,322 |
| Total Costs and Expenses | 4,597,184 | 5,609,479 | 18,415,599 | 15,743,597 | 22,819,483 | 7,840,460 |
| Loss from Operations | (265,483) | (518,453) | (3,125,808) | (2,088,883) | (3,663,940) | (1,171,833) |
| Interest income, net | 5,589 | 7,163 | 24,190 | 20,071 | ||
| Interest expense | (2,418) | (3,732) | ||||
| Mark-to-market adjustment on warrant liability | 562,200 | 632,475 | (609,050) | 2,014,575 | 2,038,000 | |
| Other income (expense) | (16,885) | 3,909 | 3,909 | 12,892 | ||
| Interest income | 31,276 | 8,199 | ||||
| Total Other Income (Expense) | 2,070,767 | 17,359 | ||||
| Net income (loss) before income tax | 302,306 | 121,185 | (3,727,553) | (50,328) | (1,593,173) | (1,154,474) |
| Provision for Income Taxes | (12,596) | |||||
| Net income (loss) | $ 302,306 | $ 121,185 | $ (3,727,553) | $ (50,328) | $ (1,593,173) | $ (1,167,070) |
| Net income (loss) per common share: | ||||||
| Basic | $ 0.01 | $ 0.00 | $ (0.10) | $ 0.00 | $ (0.04) | $ (0.04) |
| Diluted | $ 0.01 | $ 0.00 | $ (0.10) | $ 0.00 | $ (0.04) | $ (0.04) |
| Net Loss Per Share - Basic and diluted | $ (0.04) | $ (0.04) | ||||
| Weighted average number of common shares used in calculating net income (loss) per common share: | ||||||
| Weighted average number of shares outstanding, Basic | 38,593,304 | 37,718,256 | 38,584,641 | 37,484,089 | 37,619,208 | 33,053,030 |
| Weighted average number of shares outstanding, Diluted | 39,685,134 | 42,323,970 | 38,584,641 | 37,484,089 | 37,619,208 | 33,053,030 |
| Weighted average number of shares outstanding during the period - Basic and diluted | 37,619,208 | 33,053,030 | ||||