Condensed Consolidated Statements of Operations (Unaudited) (USD $)
3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Dec. 31, 2011
Dec. 31, 2010
Revenues            
Subscription revenue $ 4,304,763 $ 4,953,561 $ 15,001,709 $ 13,501,480 $ 18,781,368 $ 6,413,874
Advertising revenue 26,938 137,465 288,082 153,234 374,175 254,753
Revenue 4,331,701 5,091,026 15,289,791 13,654,714 19,155,543 6,668,627
Costs and expenses            
Programming, hosting and technology expense 1,393,933 784,457 3,821,511 1,845,403 2,930,536 1,581,332
Compensation 593,153 568,816 2,033,312 988,843 1,633,670 1,108,137
Professional fees 156,354 110,863 488,580 399,280 558,136 159,352
Advertising and marketing 1,509,760 3,389,934 9,053,658 10,598,544 14,626,963 3,906,317
General and administrative 943,984 755,409 3,018,538 1,911,527 3,070,178 1,085,322
Total Costs and Expenses 4,597,184 5,609,479 18,415,599 15,743,597 22,819,483 7,840,460
Loss from Operations (265,483) (518,453) (3,125,808) (2,088,883) (3,663,940) (1,171,833)
Interest income, net 5,589 7,163 24,190 20,071    
Interest expense         (2,418) (3,732)
Mark-to-market adjustment on warrant liability 562,200 632,475 (609,050) 2,014,575 2,038,000  
Other income (expense)       (16,885) 3,909 3,909 12,892
Interest income         31,276 8,199
Total Other Income (Expense)         2,070,767 17,359
Net income (loss) before income tax 302,306 121,185 (3,727,553) (50,328) (1,593,173) (1,154,474)
Provision for Income Taxes               (12,596)
Net income (loss) $ 302,306 $ 121,185 $ (3,727,553) $ (50,328) $ (1,593,173) $ (1,167,070)
Net income (loss) per common share:            
Basic $ 0.01 $ 0.00 $ (0.10) $ 0.00 $ (0.04) $ (0.04)
Diluted $ 0.01 $ 0.00 $ (0.10) $ 0.00 $ (0.04) $ (0.04)
Net Loss Per Share - Basic and diluted         $ (0.04) $ (0.04)
Weighted average number of common shares used in calculating net income (loss) per common share:            
Weighted average number of shares outstanding, Basic 38,593,304 37,718,256 38,584,641 37,484,089 37,619,208 33,053,030
Weighted average number of shares outstanding, Diluted 39,685,134 42,323,970 38,584,641 37,484,089 37,619,208 33,053,030
Weighted average number of shares outstanding during the period - Basic and diluted         37,619,208 33,053,030