Fixed Assets and Intangible Assets, Net (Tables)
9 Months Ended 12 Months Ended
Sep. 30, 2012
Dec. 31, 2011
Fixed Assets and Intangible Assets, Net [Abstract]    
Summary of fixed assets and intangible assets
 
  
   
September 30,
  
December 31,
 
   
2012
  
2011
 
   
(Unaudited)
    
Computer equipment
 $196,538  $143,461 
Furniture and fixtures
  142,856   159,051 
Leasehold improvements
  377,727   329,156 
Software
  9,905   7,342 
Website domain name
  24,938   24,938 
Website costs
  40,500   40,500 
Total fixed assets
  792,464   704,448 
Less: Accumulated depreciation and amortization
  (218,916 )  (125,985 )
Total fixed assets and intangible assets, net
 $573,548  $578,463 
 
  
   
As of
December 31, 2011
   
As of
December 31, 2010
 
             
Computer equipment
 
$
143,461
   
$
64,437
 
Furniture
   
159,051
     
32,342
 
Website domain name
   
24,938
     
24,938
 
Software
   
7,342
     
2,701
 
Website costs
   
40,500
     
40,500
 
Leasehold improvements
   
329,156
     
-
 
Less: accumulated depreciation and amortization
   
(125,985
)
   
(75,412
)
Total equipment and intangibles, net
 
$
578,463
   
$
89,506
 
 
Schedule of estimated future amortization and depreciation of intangible and tangible assets  
 
Year
 
  Amount  
         
2012
    138,890  
2013
      135,911  
2014
      130,862  
2015
      96,743  
2016 and thereafter       76,057  
      $ 578,463