|
Summary of Significant Accounting Policies (Tables)
|
12 Months Ended |
|
Dec. 31, 2011
|
| Summary Of Significant Accounting Policies [Abstract] |
|
| Schedule of computation of basic loss per share |
| |
For the
|
|
For the
|
|
|
Year Ended
|
|
Year Ended
|
|
|
December 31,
2011
|
|
December 31,
2010
|
|
|
Net loss for the period
|
|
$
|
|
)
|
|
$
|
(1,167,070
|
)
|
| |
|
|
|
|
|
|
|
|
|
Weighted average number of shares outstanding
|
|
|
37,619,208
|
|
|
|
33,053,030
|
|
| |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
$
|
|
)
|
|
$
|
(0.04
|
)
|
|
| Schedule of computation of diluted loss per share |
| |
|
|
| |
For the
|
|
|
For the
|
|
| |
Year Ended
|
|
|
Year Ended
|
|
| |
December 31,
2011
|
|
|
December 31,
2010
|
|
|
Net loss for the period
|
|
$
|
|
)
|
|
$
|
(1,167,070
|
)
|
| |
|
|
|
|
|
|
|
|
|
Weighted average number of shares outstanding
|
|
|
37,619,208
|
|
|
|
33,053,030
|
|
|
Add: Weighted average shares assumed to be issued upon conversion of convertible notes as of the date of issuance
|
|
|
-
|
|
|
|
-
|
|
|
Warrants and options as of beginning of period
|
|
|
-
|
|
|
|
-
|
|
|
Weighted average number of common and common equivalent shares
|
|
|
37,619,208
|
|
|
|
33,053,030
|
|
| |
|
|
|
|
|
|
|
|
|
Diluted net loss per share
|
|
$
|
|
)
|
|
$
|
(0.04)
|
|
|
| Schedule of revenue |
| |
|
2011
|
|
|
2010
|
|
| |
|
|
|
|
|
|
|
Advertising revenue
|
|
$
|
374,175
|
|
|
$
|
254,753
|
|
|
Subscription/points revenue
|
|
|
18,781,368
|
|
|
|
6,413,874
|
|
|
Total revenue
|
|
$
|
19,155,543
|
|
|
$
|
6,668,627
|
|
|