Condensed Consolidated Balance Sheets (USD $)
Sep. 30, 2012
Dec. 31, 2011
Dec. 31, 2010
Current Assets      
Cash and cash equivalents $ 6,528,271 $ 2,397,828 $ 3,018,876
Restricted cash 105,000     
Credit card holdback receivable 415,571 441,840 239,452
Accounts receivable, net of allowances and reserves of $42,292 and $184,964, respectively 410,846 480,190 185,585
Accrued interest receivable 5,907 5,907   
Investments    6,481,205  
Prepaid expense and other current assets 184,652 96,815 74,260
Total Current Assets 7,650,247 9,903,785 3,518,173
Fixed assets and intangible assets, net 573,548 578,463 89,506
Notes receivable 130,463 138,803   
Security deposits    19,520 18,185
Total other assets    158,323 18,185
Total Assets 8,354,258 10,640,571 3,625,864
Current Liabilities      
Accounts payable 1,158,898 1,027,841 497,303
Accrued expenses and other current liabilities 542,326 864,983 456,348
Deferred revenue 3,317,790 3,138,406 1,937,915
Convertible notes payable - related party     45,486
Accrued interest - related party     24,115
Total Current Liabilities 5,019,014 5,031,230 2,961,167
Long term deferred rent 44,938 61,640  
Warrant liability 1,546,050 937,000   
Commitments        
Total Liabilities 6,610,002 6,029,870 2,961,167
Stockholders' Equity      
Preferred Stock, $0.001 par value, 10,000,000 shares authorized, none issued and outstanding        
Common Stock, $0.001 par value, 100,000,000 shares authorized, 43,805,261, 38,580,261 and 33,210,756 shares issued, respectively, and 38,655,261, 38,580,261 and 33,210,756 shares outstanding, respectively 38,655 38,580 33,211
Additional paid-in capital 9,117,897 8,256,864 2,730,659
Accumulated deficit (7,412,296) (3,684,743) (2,091,570)
Less: deferred compensation      (7,603)
Total Stockholders' Equity 1,744,256 4,610,701 664,697
Total Liabilities and Stockholders' Equity $ 8,354,258 $ 10,640,571 $ 3,625,864