Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)
6 Months Ended
Jun. 30, 2015
Jun. 30, 2014
Cash flows from operating activities:    
Net loss $ (1,478,165) $ (1,192,775)
Adjustments to reconcile net loss to net cash used in operating activities:    
Depreciation and amortization 96,007 86,873
Stock-based compensation expense 506,455 $ 494,712
Loss on disposal of fixed assets 79,628  
Amortization of debt issuance cost 60,198  
Amortization of debt discount 397,863  
Change in fair value of derivative liabilities $ (410,000) $ (70,275)
Changes in operating assets and liabilities:    
Restricted cash   104,893
Credit card holdback receivable $ 419,599 (453,752)
Accounts receivable (43,213) $ 108,489
Security deposits (85,555)  
Prepaid expenses and other current assets (22,210) $ (13,303)
Accounts payable, accrued expenses and other current liabilities (873,646) (89,913)
Deferred rent 49,027 (19,306)
Deferred subscription revenue (129,203) 131,996
Deferred advertising revenue (13,427) 146,667
Net cash used in operating activities (1,446,642) (765,694)
Cash flows from investing activities:    
Purchase of property and equipment (37,007) $ (3,731)
Proceeds from sale of fixed assets $ 6,000  
Purchase of non-marketable equity securities   $ (50,000)
Issuance to employees of note receivable and accrued interest $ (1,280)  
Notes receivable   $ 47,818
Net cash used in investing activities $ (32,287) $ (5,913)
Cash flows from financing activities:    
Payments of capital lease obligations (30,479)  
(Repayment of) proceeds from promissory notes (400,000) $ 400,000
Payment of financing costs (314,249)  
Proceeds from issuance of promissory notes 3,000,000  
Net cash provided by financing activities 2,255,272 $ 400,000
Net increase (decrease) in cash and cash equivalents 776,343 (371,607)
Balance of cash and cash equivalents at beginning of period 1,138,385 927,352
Balance of cash and cash equivalents at end of period 1,914,728 $ 555,745
Supplemental disclosure of cash flow information:    
Cash paid in interest and taxes 90,000  
Non-cash investing and financing activities:    
Compound embedded derivative under the Note and Securities Purchase Agreement recorded as derivative liabilities (See Note 5) 1,748,000  
Warrants issued under the Advisory Services Agreement as additional consideration for the Note and recorded as derivative liabilities (See Note 5) $ 342,000  
Warrants issued for debt issuance costs   $ 4,750
Common stock issued under the Advisory Services Agreement as additional consideration for the Note $ 30,000