Condensed Consolidated Balance Sheets - USD ($)
Jun. 30, 2015
Dec. 31, 2014
Current assets:    
Cash and cash equivalents $ 1,914,728 $ 1,138,385
Credit card holdback receivable 229,160 648,759
Accounts receivable, net of allowances and reserves of $59,038 and $42,533, respectively $ 264,341 221,128
Short term security deposits   115,104
Prepaid expense and other current assets $ 114,961 93,542
Total current assets 2,523,190 2,216,918
Fixed assets and intangible assets, net 418,494 563,123
Notes receivable 79,800 78,520
Long term security deposits 335,659 135,000
Investments 200,000 200,000
Total assets 3,557,143 3,193,561
Current liabilities:    
Accounts payable 896,914 1,074,345
Accrued expenses and other current liabilities $ 360,644 1,062,836
Notes payable   400,000
Deferred subscription revenue $ 1,822,872 1,952,075
Deferred advertising revenue   13,427
Total current liabilities $ 3,080,430 $ 4,502,683
Deferred rent, net of current portion 59,904  
Convertible note payable, net of discount 1,023,020  
Derivative liabilities 1,703,425 $ 23,425
Capital lease obligations, net of current portion 113,676 149,055
Total liabilities $ 5,980,455 $ 4,675,163
Commitments and Contingencies    
Stockholders' equity (deficit):    
Preferred stock, $0.001 par value, 10,000,000 shares authorized, none issued and outstanding    
Common stock, $0.001 par value, 100,000,000 shares authorized, 50,007,826 and 49,507,826 shares issued, respectively, and 39,682,826 and 39,182,826 shares outstanding, respectively $ 39,683 $ 39,183
Additional paid-in capital 12,394,444 11,858,489
Accumulated deficit (14,857,439) (13,379,274)
Total stockholders' equity (deficit) (2,423,312) (1,481,602)
Total liabilities and stockholders' equity (deficit) $ 3,557,143 $ 3,193,561