<?xml version="1.0" encoding="UTF-8"?>

<!--XBRL Document Created with Wdesk from Workiva-->
<!--Copyright 2022 Workiva-->
<!--r:0d360be3-f5b8-4560-bfa5-51bfdd38c095,g:6b4f8e6b-f16c-4cb5-9402-2bbb60079e50-->
<link:linkbase xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
  <link:roleRef roleURI="http://mediaalpha.com/role/Cover" xlink:type="simple" xlink:href="max-20220401.xsd#Cover"/>
  <link:presentationLink xlink:role="http://mediaalpha.com/role/Cover" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_CoverAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentType_2f0c47d1-0423-476d-9224-22cc7d503eca" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_DocumentType"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_DocumentType_2f0c47d1-0423-476d-9224-22cc7d503eca" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentPeriodEndDate_6546b811-3a83-4995-837d-4307abd08137" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_DocumentPeriodEndDate"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_DocumentPeriodEndDate_6546b811-3a83-4995-837d-4307abd08137" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityRegistrantName_60f45b48-1a83-40b4-a951-0812ee5ea303" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_EntityRegistrantName"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_EntityRegistrantName_60f45b48-1a83-40b4-a951-0812ee5ea303" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityIncorporationStateCountryCode_b26120fd-3054-4cd9-b86c-0b54c23d02a8" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_EntityIncorporationStateCountryCode"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_EntityIncorporationStateCountryCode_b26120fd-3054-4cd9-b86c-0b54c23d02a8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityFileNumber_ce24a35f-b3d0-41c9-8e85-c8ed0aa4c920" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_EntityFileNumber"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_EntityFileNumber_ce24a35f-b3d0-41c9-8e85-c8ed0aa4c920" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityTaxIdentificationNumber_0da203a0-c60e-4181-be88-2c855bc220ce" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_EntityTaxIdentificationNumber"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_EntityTaxIdentificationNumber_0da203a0-c60e-4181-be88-2c855bc220ce" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressAddressLine1_1bde2e88-4ba2-4d38-9ec8-53d9da5eed6e" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_EntityAddressAddressLine1"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_EntityAddressAddressLine1_1bde2e88-4ba2-4d38-9ec8-53d9da5eed6e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressAddressLine2_0b76c054-49da-40b7-bbb5-e394c90f5a2a" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_EntityAddressAddressLine2"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_EntityAddressAddressLine2_0b76c054-49da-40b7-bbb5-e394c90f5a2a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressCityOrTown_09350f86-ff5f-4a26-93cd-a6cd064bae55" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_EntityAddressCityOrTown"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_EntityAddressCityOrTown_09350f86-ff5f-4a26-93cd-a6cd064bae55" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressStateOrProvince_9f87d1cf-e580-42cd-908e-758b117dedcc" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_EntityAddressStateOrProvince"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_EntityAddressStateOrProvince_9f87d1cf-e580-42cd-908e-758b117dedcc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressPostalZipCode_ea665677-de9b-4ab1-a216-bce5b4e81766" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_EntityAddressPostalZipCode"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_EntityAddressPostalZipCode_ea665677-de9b-4ab1-a216-bce5b4e81766" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_CityAreaCode_6057c3c3-4bcb-4bf9-8c61-f7b9932bd141" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_CityAreaCode"/>
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_CityAreaCode_6057c3c3-4bcb-4bf9-8c61-f7b9932bd141" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_LocalPhoneNumber_08d05a6e-ad48-4310-85a6-7127d25ec888" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_LocalPhoneNumber"/>
    <link:presentationArc order="13" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_LocalPhoneNumber_08d05a6e-ad48-4310-85a6-7127d25ec888" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_WrittenCommunications_679d9a66-d4d5-4415-bdb9-82d4240c78e9" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_WrittenCommunications"/>
    <link:presentationArc order="14" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_WrittenCommunications_679d9a66-d4d5-4415-bdb9-82d4240c78e9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_SolicitingMaterial_65ff35a4-bd5a-45d1-b233-1093f0e4d202" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_SolicitingMaterial"/>
    <link:presentationArc order="15" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_SolicitingMaterial_65ff35a4-bd5a-45d1-b233-1093f0e4d202" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_PreCommencementTenderOffer_30ebeb59-69cd-4e72-9ad9-1939fffe15cc" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_PreCommencementTenderOffer"/>
    <link:presentationArc order="16" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_PreCommencementTenderOffer_30ebeb59-69cd-4e72-9ad9-1939fffe15cc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_PreCommencementIssuerTenderOffer_e563a5f7-236b-4cac-944a-a5736021672f" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_PreCommencementIssuerTenderOffer"/>
    <link:presentationArc order="17" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_PreCommencementIssuerTenderOffer_e563a5f7-236b-4cac-944a-a5736021672f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_Security12bTitle_54aefc78-d89f-4fc7-95ee-9906637e0f4f" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_Security12bTitle"/>
    <link:presentationArc order="18" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_Security12bTitle_54aefc78-d89f-4fc7-95ee-9906637e0f4f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_TradingSymbol_3f3b6b5e-3b9b-4291-ba9f-e8343cd41e15" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_TradingSymbol"/>
    <link:presentationArc order="19" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_TradingSymbol_3f3b6b5e-3b9b-4291-ba9f-e8343cd41e15" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_SecurityExchangeName_91a674c5-9ba8-4f9f-8083-e63f22b3a761" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_SecurityExchangeName"/>
    <link:presentationArc order="20" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_SecurityExchangeName_91a674c5-9ba8-4f9f-8083-e63f22b3a761" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityEmergingGrowthCompany_4f8114f3-3256-4658-95aa-8d1879a08a42" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_EntityEmergingGrowthCompany"/>
    <link:presentationArc order="21" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_EntityEmergingGrowthCompany_4f8114f3-3256-4658-95aa-8d1879a08a42" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityCentralIndexKey_d4836639-b773-4fa7-942e-80ab29bb6e61" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_EntityCentralIndexKey"/>
    <link:presentationArc order="22" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_EntityCentralIndexKey_d4836639-b773-4fa7-942e-80ab29bb6e61" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_AmendmentFlag_8ed6f5e3-9a69-4f7c-9461-bb52b2cbd2b1" xlink:href="https://xbrl.sec.gov/dei/2021q4/dei-2021q4.xsd#dei_AmendmentFlag"/>
    <link:presentationArc order="23" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_d2b3ab63-8ba7-400b-83be-60ac520dfd43" xlink:to="loc_dei_AmendmentFlag_8ed6f5e3-9a69-4f7c-9461-bb52b2cbd2b1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
</link:linkbase>
