FAIR VALUE MEASUREMENTS - Schedule of Assumptions Used in Calculating the Fair Value of Warrants (Details)
9 Months Ended 12 Months Ended
Sep. 30, 2016
Dec. 31, 2015
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]    
Annual dividend rate 0.00% 0.00%
Expected volatility 45.00% 55.00%
Risk-free interest rate 0.56% 0.92%
Expected remaining term (years) 10 months 28 days 1 year 7 months 28 days
Financing Warrants | Vegas.com LLC    
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]    
Annual dividend rate 0.00% 0.00%
Expected volatility 50.00% 55.00%
Risk-free interest rate 1.01% 1.70%
Expected remaining term (years) 3 years 11 months 22 days 4 years 8 months 22 days
Financing Warrants | China Branding Group Limited    
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]    
Annual dividend rate 0.00%  
Expected volatility 50.00%  
Risk-free interest rate 1.07%  
Expected remaining term (years) 4 years 5 days  
Acquisition Warrants | Warrant | Vegas.com LLC    
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]    
Annual dividend rate 0.00% 0.00%
Expected volatility 50.00% 55.00%
Risk-free interest rate 1.01% 1.76%
Expected remaining term (years) 3 years 11 months 22 days 4 years 8 months 25 days
Acquisition Warrants | Warrant | China Branding Group Limited    
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]    
Annual dividend rate 0.00%  
Expected volatility 50.00%  
Risk-free interest rate 1.50%  
Expected remaining term (years) 7 years