Consolidated Statements Of Operations And Comprehensive Loss (USD $)
12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Operating revenue    
Brands $ 2,048,304 $ 500,890
Total revenue 2,048,304 500,890
Operating expenses    
Sales and marketing 388,361 91,467
Content, technology and development 566,883 75,720
General and administrative 6,312,880 6,150,269
Impairment loss    412,979
Depreciation and amortization expense 666,395 232,574
Total operating expenses 7,934,519 6,963,009
Operating loss (5,886,615) (6,462,119)
Other income (expense)    
(Loss) Gain on change in fair value of derivative liability (491,638) 930,132
Interest expense (364,332) (64,838)
Other income (expense) (66) 12,970
Total other income (expense) (856,036) 878,264
Loss before gain (loss) from equity-method investments (6,742,651) (5,583,855)
Change of interest gain of equity-method investments   2,494,990
Proportional share in loss of equity-method investment (222,707) (2,948,206)
Loss before income taxes (6,965,358) (6,037,071)
Income tax expense    1,531
Net loss (6,965,358) (6,038,602)
Net loss per share    
Net loss per share, basic and diluted $ (0.90) $ (0.91)
Basic and diluted weighted average shares outstanding 7,732,748 6,605,563
Comprehensive loss    
Net loss (6,965,358) (6,038,602)
Cumulative translation adjustments (8,713) (11,511)
Total comprehensive loss $ (6,974,071) $ (6,050,113)