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Description Of Organization And Business Operations (Details) (USD $)
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12 Months Ended | 12 Months Ended | 0 Months Ended | 12 Months Ended | 12 Months Ended | 0 Months Ended | 12 Months Ended | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Dec. 31, 2013
segment
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Dec. 31, 2012
segment
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Dec. 31, 2011
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Dec. 31, 2013
Promissory Note [Member]
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Apr. 02, 2013
Promissory Note [Member]
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Nov. 23, 2013
Term Loan [Member]
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Nov. 13, 2013
Term Loan [Member]
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Dec. 31, 2012
Term Loan [Member]
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Apr. 02, 2013
Term Loan [Member]
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Dec. 31, 2013
Minimum [Member]
Y
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Dec. 31, 2013
Maximum [Member]
Y
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Jan. 29, 2014
Subsequent Event [Member]
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Apr. 02, 2013
Subsequent Event [Member]
Promissory Note [Member]
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Jan. 29, 2014
Subsequent Event [Member]
Term Loan [Member]
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Dec. 31, 2013
Subsequent Event [Member]
Minimum [Member]
Term Loan [Member]
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Dec. 31, 2013
Subsequent Event [Member]
Maximum [Member]
Term Loan [Member]
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| Description Of Business [Line Items] | ||||||||||||||||
| Number of segments | 1 | 2 | ||||||||||||||
| Target consumer age | 18 | 34 | ||||||||||||||
| Accumulated deficit | $ (111,777,459) | $ (104,812,502) | ||||||||||||||
| Cash and cash equivalents | 1,260,723 | 1,355,332 | 1,531,502 | 4,500,000 | ||||||||||||
| Convertible debt | 2,500,000 | 1,800,000 | 2,500,000 | 4,000,000 | 3,500,000 | |||||||||||
| Initial interest rate | 6.67% | 6.67% | 6.67% | 6.67% | ||||||||||||
| Interest rate in year two | 8.67% | 8.67% | 8.67% | |||||||||||||
| Conversion price of convertible debt | $ 2.00 | $ 1.30 | $ 3.75 | $ 5.03 | ||||||||||||
| Weighted average price of Common Stock equal to conversion price | 150.00% | |||||||||||||||
| Term prior to company election | 10 days | 10 days | 30 days | 40 days | ||||||||||||
| Revenue | $ 2,048,304 | $ 500,890 | ||||||||||||||