|
FAIR VALUE MEASUREMENTS (Details)
|
12 Months Ended | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Dec. 31, 2013
USD ($)
|
Dec. 31, 2013
CNY
|
Dec. 31, 2012
CNY
|
Dec. 31, 2011
CNY
|
Dec. 31, 2013
Recurring [Member]
CNY
|
Dec. 31, 2012
Recurring [Member]
CNY
|
Dec. 31, 2013
Non Recurring [Member]
CNY
|
Dec. 31, 2012
Non Recurring [Member]
CNY
|
Dec. 31, 2013
Level 1 [Member]
CNY
|
Dec. 31, 2012
Level 1 [Member]
CNY
|
Dec. 31, 2013
Level 2 [Member]
CNY
|
Dec. 31, 2012
Level 2 [Member]
CNY
|
Dec. 31, 2013
Level 2 [Member]
Recurring [Member]
CNY
|
Dec. 31, 2012
Level 2 [Member]
Recurring [Member]
CNY
|
Dec. 31, 2013
Level 3 [Member]
CNY
|
Dec. 31, 2012
Level 3 [Member]
CNY
|
Dec. 31, 2012
Level 3 [Member]
Recurring [Member]
CNY
|
Dec. 31, 2013
Level 3 [Member]
Non Recurring [Member]
CNY
|
Dec. 31, 2012
Level 3 [Member]
Non Recurring [Member]
CNY
|
|
| Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items] | |||||||||||||||||||
| Cash equivalents (time deposits) | 124,500,000 | 311,037,062 | 124,500,000 | 311,037,062 | |||||||||||||||
| Cash equivalents (money market funds in the PRC) | 45,579,149 | 45,579,149 | |||||||||||||||||
| Restricted cash (time deposits) | 103,440,000 | 61,400,000 | 103,440,000 | 61,400,000 | |||||||||||||||
| Short-term investments (time deposits) | 1,485,800,264 | 1,581,502,010 | 1,485,800,264 | 1,581,502,010 | |||||||||||||||
| Other current assets (interest fee employee loan) | 3,267,078 | 2,281,675 | 3,267,078 | 2,281,675 | |||||||||||||||
| Other non-current assets (interest free employee loan) | 9,376,665 | 7,689,911 | 9,376,665 | 7,689,991 | |||||||||||||||
| Accrued expenses and other current liabilities (contingent purchase consideration | 6,900,334 | 6,900,334 | |||||||||||||||||
| Investment in non-consolidated affiliates | |||||||||||||||||||
| Intangible assets | 47,791 | 239,233 | 47,791 | 239,233 | |||||||||||||||
| Total assets measured at fair value | 47,791 | 239,233 | 47,791 | 239,233 | |||||||||||||||
| Investment in non-consolidated affiliates, Impairment charges | (4,812,242) | ||||||||||||||||||
| Intangible assets, Impairment charges | (316,666) | (1,917,000) | (2,237,567) | (152,412) | |||||||||||||||
| Total assets measured at fair value, Impairment charges | (1,917,000) | (7,049,809) | |||||||||||||||||