|
RELATED PARTY TRANSACTIONS (Commission, Advertising and Other Revenues) (Details) (CNY)
|
12 Months Ended |
|
Dec. 31, 2013
|
Dec. 31, 2012
|
Dec. 31, 2011
|
| Related Party Transaction [Line Items] |
|
|
|
| Commission, advertising and other revenues |
92,518,130 |
32,870,516 |
14,983,962 |
|
Expedia (refer to a1) [Member]
|
|
|
|
| Related Party Transaction [Line Items] |
|
|
|
| Commission, advertising and other revenues |
14,804,767 |
3,701,192 |
|
|
Egencia Shanghai (refer to a2) [Member]
|
|
|
|
| Related Party Transaction [Line Items] |
|
|
|
| Commission, advertising and other revenues |
36,153 |
44,358 |
47,154 |
|
Egencia Shanghai (refer to a2) [Member]
|
|
|
|
| Related Party Transaction [Line Items] |
|
|
|
| Commission, advertising and other revenues |
417,382 |
198,631 |
97,378 |
|
Hotels.com (refer to a3) [Member]
|
|
|
|
| Related Party Transaction [Line Items] |
|
|
|
| Commission, advertising and other revenues |
|
5,326,181 |
3,648,431 |
|
EAN (refer to a4) [Member]
|
|
|
|
| Related Party Transaction [Line Items] |
|
|
|
| Commission, advertising and other revenues |
81,659,483 |
26,127,688 |
10,112,820 |
|
Expedia (refer to a5) [Member]
|
|
|
|
| Related Party Transaction [Line Items] |
|
|
|
| Commission, advertising and other revenues |
1,185,101 |
394,003 |
407,474 |
|
Kuxun (refer to b4) [Member]
|
|
|
|
| Related Party Transaction [Line Items] |
|
|
|
| Commission, advertising and other revenues |
94,745 |
339,669 |
650,020 |
|
2012 Second Affiliate Company (refer to g) [Member]
|
|
|
|
| Related Party Transaction [Line Items] |
|
|
|
| Commission, advertising and other revenues |
9,032,926 |
263,328 |
|
|
Other [Member]
|
|
|
|
| Related Party Transaction [Line Items] |
|
|
|
| Commission, advertising and other revenues |
92,340 |
176,298 |
20,685 |