|
SHARE-BASED COMPENSATION (Schedule of Share-Based Compensation Expense) (Details) (CNY)
|
12 Months Ended |
|
Dec. 31, 2013
|
Dec. 31, 2012
|
Dec. 31, 2011
|
| Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items] |
|
|
|
| Share-based compensation expense |
63,338,088 |
29,948,523 |
21,922,364 |
|
Cost of services [Member]
|
|
|
|
| Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items] |
|
|
|
| Share-based compensation expense |
2,672,546 |
1,932,101 |
1,374,392 |
|
Service development [Member]
|
|
|
|
| Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items] |
|
|
|
| Share-based compensation expense |
19,563,206 |
11,459,551 |
7,625,962 |
|
Sales and marketing [Member]
|
|
|
|
| Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items] |
|
|
|
| Share-based compensation expense |
8,137,223 |
4,322,004 |
3,619,997 |
|
General and administrative [Member]
|
|
|
|
| Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items] |
|
|
|
| Share-based compensation expense |
32,965,113 |
12,234,867 |
9,302,013 |