INCOME TAXES (Schedule of Effective Income Tax Rate Reconciliation) (Details)
12 Months Ended
Dec. 31, 2013
USD ($)
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
INCOME TAXES [Abstract]        
Statutory tax rate 25.00% 25.00% 25.00% 25.00%
Computed expected tax expense/(benefit) at PRC statutory rates   (28,242,157) (2,422,822) 12,661,855
Increase (reduction) in income taxes resulting from:        
Change in the valuation allowance for deferred tax assets allocated to income tax expense   91,594,177 80,137 (247,081)
Adjustment to deferred tax assets and liabilities for changes in enacted tax rates   (20,260,561) (11,564,098) 264,341
Expired net operating loss carry forwards   30,020 49,255 135,631
Effect of differing tax rates in different jurisdictions inside PRC   10,949,401 1,274,237 (8,355,753)
Effect of differing tax rates in jurisdictions outside PRC   2,187,827 (2,067,506) 7,508,369
Prior year tax return true up   (624,609) (1,810,759) (1,802,466)
Non deductible entertainment expenses   249,362 170,020 137,064
Non deductible allowance for doubtful accounts   685,320 294,435 397,702
Non deductible share-based compensation cost   709,413      
PRC tax payment after examination   1,863,825      
Others   338,285 (19,173) 46,086
Income tax expense/(benefit) $ 9,825,446 59,480,303 (16,016,274) 10,745,748