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GOODWILL AND INTANGIBLE ASSETS (Schedule of Acquired Indefinite-Lived Intangible Assets) (Details) (CNY)
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12 Months Ended | |
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Dec. 31, 2013
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Dec. 31, 2012
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| Acquired Indefinite-lived Intangible Assets [Line Items] | ||
| Less: charges related to intangible assets | (1,740,000) | (1,860,000) |
| Total intangible assets with indefinite lives, net | 1,740,000 | |
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Trade name [Member]
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| Acquired Indefinite-lived Intangible Assets [Line Items] | ||
| Acquired indefinite-lived intangible assets | 1,740,000 | 3,600,000 |