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INVESTMENT IN NON-CONSOLIDATED AFFILIATES (Schedule of Investment in Equity Affiliate, Carrying Amount and Share of Net Income) (Details)
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12 Months Ended | 0 Months Ended | 1 Months Ended | 12 Months Ended | 1 Months Ended | 12 Months Ended | 1 Months Ended | 12 Months Ended | 1 Months Ended | 12 Months Ended | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Dec. 31, 2013
USD ($)
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Dec. 31, 2013
CNY
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Dec. 31, 2012
CNY
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Dec. 31, 2011
CNY
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Dec. 31, 2013
Beijing Jiuyou Technology Co., Ltd. ("Jiuyou') [Member]
CNY
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Dec. 31, 2012
Beijing Jiuyou Technology Co., Ltd. ("Jiuyou') [Member]
CNY
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May 16, 2012
Beijing Jiuyou Technology Co., Ltd. ("Jiuyou') [Member]
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Dec. 31, 2010
Beijing Jiuyou Technology Co., Ltd. ("Jiuyou') [Member]
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Apr. 27, 2011
2011 Affiliate Company [Member]
CNY
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Feb. 23, 2012
2011 Affiliate Company [Member]
CNY
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Dec. 31, 2012
2011 Affiliate Company [Member]
CNY
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Dec. 31, 2013
2011 Affiliate Company [Member]
CNY
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Feb. 23, 2012
First 2012 Affiliate Company [Member]
CNY
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Feb. 09, 2012
First 2012 Affiliate Company [Member]
CNY
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Dec. 31, 2013
First 2012 Affiliate Company [Member]
CNY
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Dec. 31, 2012
First 2012 Affiliate Company [Member]
CNY
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Feb. 23, 2012
Second 2012 Affiliate Company [Member]
CNY
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Dec. 31, 2013
Second 2012 Affiliate Company [Member]
CNY
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Dec. 31, 2012
Second 2012 Affiliate Company [Member]
CNY
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Dec. 14, 2012
Second 2012 Affiliate Company [Member]
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Nov. 15, 2012
Second 2012 Affiliate Company [Member]
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Oct. 17, 2013
2013 Affiliate Company [Member]
CNY
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Dec. 31, 2013
2013 Affiliate Company [Member]
CNY
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| Schedule of Equity Method Investments [Line Items] | |||||||||||||||||||||||
| Balance at the beginning of the year | 42,030,976 | 13,103,822 | 12,926,810 | 2,621,838 | 28,927,154 | ||||||||||||||||||
| Addition due to investment in equity affiliate | 5,600,000 | 5,600,000 | 28,927,154 | 2,000,000 | 28,927,154 | 4,500,000 | |||||||||||||||||
| Disposal of investment in non-consolidated affiliate | 2,190,117 | 2,190,117 | |||||||||||||||||||||
| Total investment in equity affiliate - cost | 5,600,000 | 30,927,154 | 28,927,154 | 4,500,000 | |||||||||||||||||||
| Share of net income (loss) in non-consolidated affiliate | 237,297 | 180,012 | (431,721) | (431,721) | (787,758) | (787,758) | 4,009,141 | ||||||||||||||||
| Cash dividend from non-consolidated affiliate | (116,818) | (707,179) | (707,179) | ||||||||||||||||||||
| Amortization of identifiable intangible assets, net of tax | (654,949) | (3,964,862) | (1,056,197) | (547,200) | (3,000) | (3,000) | |||||||||||||||||
| Total booked value under equity method | 234,297 | 177,012 | |||||||||||||||||||||
| Impairment on equity method investment | (4,812,242) | (4,812,242) | (4,812,242) | ||||||||||||||||||||
| Carrying value at the end of the year | 8,600,895 | 52,067,235 | 42,030,976 | 13,338,119 | 13,103,822 | 34,229,116 | 28,927,154 | 4,500,000 | |||||||||||||||
| Ownership percentage | 21.80% | 1.80% | 20.00% | 30.00% | 35.00% | 14.00% | 21.00% | 10.00% | 10.00% | ||||||||||||||
| Payments to acquire equity method investments | 979,236 | 5,928,000 | 30,242,154 | 9,000,000 | 3,500,000 | 5,600,000 | 1,428,000 | 24,642,154 | 4,500,000 | ||||||||||||||
| Proceeds from sale of equity method investment | 3,500,000 | ||||||||||||||||||||||
| Gain (loss) on sale of equity method investment | 1,309,883 | ||||||||||||||||||||||
| Accrued expenses and other current liabilities | $ 55,817,679 | 337,903,480 | 198,970,866 | 127,803,167 | 4,856,000 | 4,285,000 | |||||||||||||||||