ACQUISITIONS (Acquisition of Holsun) (Details)
 12 Months Ended
Dec. 31, 2013
USD ($)
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Dec. 31, 2013
Holsun [Member]
CNY
Dec. 31, 2012
Holsun [Member]
CNY
Dec. 31, 2012
Holsun [Member]
Trade name [Member]
CNY
Dec. 31, 2012
Holsun [Member]
Customer list [Member]
CNY
Business Acquisition [Line Items]                
Contingent purchase consideration           19,300,000    
Contingent purchase consideration, amount paid 3,022,945 18,300,000 6,000,000 14,156,704 13,300,000 6,000,000    
Second maximum contingent consideration           9,000,000    
Contingent consideration liability, current      6,900,334     6,900,334    
Accrued purchase consideration 1,335,307 8,083,545 13,300,000    8,083,545      
Recognized difference of fair value of contingent consideration         1,183,211      
Indemnification asset           371,000    
Intangible assets with definite lives           9,480,000 6,580,000 2,900,000
Goodwill 15,900,283 96,255,546 77,782,117 61,060,783   16,720,334    
Total purchase consideration           26,571,334    
Useful lives             3 years 5 years