Consolidated Balance Sheets
Dec. 31, 2013
USD ($)
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2013
Series A preferred shares [Member]
USD ($)
Dec. 31, 2013
Series A preferred shares [Member]
CNY
Dec. 31, 2012
Series A preferred shares [Member]
CNY
Dec. 31, 2013
Series B preferred shares [Member]
USD ($)
Dec. 31, 2013
Series B preferred shares [Member]
CNY
Dec. 31, 2012
Series B preferred shares [Member]
CNY
Dec. 31, 2013
Ordinary shares [Member]
USD ($)
Dec. 31, 2013
Ordinary shares [Member]
CNY
Dec. 31, 2012
Ordinary shares [Member]
CNY
Dec. 31, 2013
High-vote ordinary shares [Member]
USD ($)
Dec. 31, 2013
High-vote ordinary shares [Member]
CNY
Dec. 31, 2012
High-vote ordinary shares [Member]
CNY
Current assets:                              
Cash and cash equivalents $ 60,634,132 367,060,844 311,140,162                        
Restricted cash (note 2(k)) 17,087,071 103,440,000 61,400,000                        
Short-term investments (note 2(l)) 245,436,719 1,485,800,264 1,581,502,010                        
Accounts receivable, net (note 4) 27,766,941 168,092,731 127,972,645                        
Amounts due from related parties (note 15) 10,926,114 66,143,414 23,638,777                        
Prepaid expenses 5,558,844 33,651,574 21,240,039                        
Deferred income tax assets (Note 9) 1,090,914 6,604,069 15,342,365                        
Other current assets 12,534,522 75,880,236 53,324,035                        
Total current assets 381,035,257 2,306,673,132 2,195,560,033                        
Property and equipment, net (note 5) 14,533,222 87,979,770 72,362,186                        
Investment in non-consolidated affiliates (note 6) 8,600,895 52,067,235 42,030,976                        
Goodwill (note 7) 15,900,283 96,255,546 77,782,117                        
Intangible assets, net (note 7) 2,703,495 16,366,145 14,712,153                        
Deferred tax assets, non-current (note 9) 1,840,241 11,140,266 31,037,220                        
Other non-current assets 9,613,021 58,194,346 37,147,940                        
Total non-current assets 53,191,157 322,003,308 275,072,592                        
Total assets 434,226,414 2,628,676,440 2,470,632,625                        
Current liabilities:                              
Accounts payable (including accounts payable of the consolidated VIEs without recourse to eLong, Inc. of RMB56,659,132 and RMB127,312,978 (US$21,030,606) as of December 31, 2012 and 2013, respectively) 29,200,168 176,769,058 119,199,583                        
Income taxes payable (including income taxes payable of the consolidated VIEs without recourse to eLong, Inc. of RMB1,584,694 and RMB5,577,145 (US$921,279) as of December 31, 2012 and 2013, respectively) 3,738,703 22,632,988 14,671,167                        
Amounts due to related parties (including amounts due to related parties of the consolidated VIEs without recourse to eLong, Inc. of RMB1,053,898 and RMB1,645,435 (US$271,806) as of December 31, 2012 and 2013, respectively) (note 15) 16,024,937 97,010,163 89,634,516                        
Deferred revenue (including deferred revenue of the consolidated VIEs without recourse to eLong, Inc. of Nil as of December 31, 2012 and 2013, respectively) (note 2(f)) 3,501,622 21,197,767 10,196,640                        
Accrued expenses and other current liabilities (including accrued expenses and other current liabilities of the consolidated VIEs without recourse to eLong, Inc. of RMB42,438,420 and RMB51,770,379 (US$8,551,857) as of December 31, 2012 and 2013, respectively) (note 8) 55,817,679 337,903,480 198,970,866                        
Total current liabilities 108,283,109 655,513,456 432,672,772                        
Deferred tax liabilities, non-current (including deferred tax liabilities, non-current of the consolidated VIEs without recourse to eLong, Inc. of RMB40,591 and RMB2,033,699 (US$335,943) as of December 31, 2012 and 2013, respectively) (note 9) 335,943 2,033,699 40,591                        
Other liabilities (including other liabilities of the consolidated VIEs without recourse to eLong, Inc. of RMB44,999 and RMB44,999 (US$7,434) as of December 31, 2012 and 2013, respectively) 7,434 44,999 1,044,999                        
Total non-current liabilities 343,377 2,078,698 1,085,590                        
Total liabilities 108,626,486 657,592,154 433,758,362                        
Commitments and contingencies (note 10)                                 
Shareholders' equity                              
Preferred shares                                    
Ordinary shares                   444,513 2,690,950 2,690,950 473,177 2,864,471 2,864,471
Treasury stock, at cost (2,535,474 and 1,021,118 ordinary shares as at December 31, 2012 and 2013, respectively) (note 2(z)) (5,109,193) (30,929,521) (70,104,782)                        
Additional paid-in capital 379,624,464 2,298,132,619 2,238,576,796                        
Statutory reserves (note 16) 3,324,361 20,124,682 15,408,707                        
Accumulated deficit (56,311,869) (340,895,163) (152,561,879)                        
Total eLong, Inc. shareholders' equity 322,445,453 1,951,988,038 2,036,874,263                        
Noncontrolling interest 3,154,475 19,096,248                           
Total shareholders' equity 325,599,928 1,971,084,286 2,036,874,263                        
Total liabilities and shareholders' equity $ 434,226,414 2,628,676,440 2,470,632,625