BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES: (Tables)
 6 Months Ended
Jun. 30, 2012
Computation of Net Loss Per Basic and Diluted
The following table sets forth the computation of net income (loss) per basic and diluted share available to common stockholders:
 
   
For the three months ended
    
For the six months ended
   
Jun 30, 2012
    
Jun 25, 2011
    
Jun 30, 2012
    
Jun 25, 2011
  
Common shares
   $ 50,898     $ 26,845     $ (1,154,113 )   $ (1,467,658 )
Convertible preferred Series B-F
     30,255       16,408       -       -  
Net income (loss)
   $ 81,153     $ 43,253     $ (1,154,113 )   $ (1,467,658 )
                                 
Net income (loss) per share
                                
Basic
   $ 0.00     $ 0.00     $ (0.05 )   $ (0.06 )
Diluted
   $ 0.00     $ 0.00     $ (0.05 )   $ (0.06 )
                                 
Weighted-average shares outstanding:
                                
Common shares - basic
     24,416,420       24,392,486       24,412,507       24,355,975  
Common share equivalents of Series B-F convertible preferred stock
     14,513,861       14,909,288       -       -  
If - converted weighted-average shares outstanding
     38,930,281       39,301,774       24,412,507       24,355,975  
                                 
Common share equivalents of "in the money" stock options
     492,165       603,630       -       -  
Common share equivalents of "in the money" warrants
     -       -       -       -  
Diluted weighted-average shares outstanding
     39,422,446       39,905,404       24,412,507       24,355,975  
Stock-Based Compensation Expense
The stock-based compensation expense recognized by the Company was:
 
 
   
For the three months ended
    
For the six months ended
  
   
Jun 30, 2012
    
Jun 25, 2011
    
Jun 30, 2012
    
Jun 25, 2011
  
Stock-based compensation expense
   $ 50,082     $ 67,398     $ 98,784     $ 112,070  
Assumptions used To Estimate Weighted Average Fair Value of Options Using Black-Scholes Option-Pricing Model
The weighted average fair value of the options at the date of the grant for options granted during the six months ended June 30, 2012 and June 25, 2011 was estimated using the Black-Scholes option-pricing model with the following weighted average assumptions:
 
   
For the three months ended
    
For the six months ended
  
   
Jun 30, 2012
    
Jun 25, 2011
    
Jun 30, 2012
    
Jun 25, 2011
  
Risk-free interest rate
     0.79 %     0.76 %     0.82 %     0.76 %
Expected volatility
     124.41 %     114.23 %     114.69 %     114.23 %
Weighted average expected life (in years)
     5.31       5.27       6.62       5.27  
Expected dividends
     0.00 %     0.00 %     0.00 %     0.00 %
Summary of Stock Options
A summary of the Company's stock options is as follows:

   
Number of
Stock
Options
    
Weighted
Average
Exercise
Price
    
Price Range
    
Weighted
Average
Remaining
Life (Years)
    
Aggregate
Intrinsic
Value
  
Outstanding - December 31, 2011
     7,542,459       0.41       0.07   -   1.33       -        
Granted
     753,400       0.15       0.14   -   0.20       -        
Expired
     (483,896 )     0.33       0.30   -   1.06       -        
Forfeited
     (2,693 )     0.30       0.30       0.30       -        
Exercised
     -       -       -   -   -                
Outstanding - June 30, 2012
     7,809,270       0.39       0.07   -   1.33       5.81       221,127  
                                                 
Exercisable - June 30, 2012
     6,177,948       0.44       0.07   -   1.33       5.02       155,699  
                                                 
Available for grant - June 30, 2012
     1,641,979                                          
Options Outstanding and Exercisable
The following table summarizes information for options outstanding and exercisable at June 30, 2012:

           
Outstanding
    
Exercisable
  
                 
Weighted
                    
           
Number
    
Average
    
Weighted
    
Number
    
Weighted
  
           
of
    
Remaining
    
Average
    
of
    
Average
  
           
Stock
    
Life
    
Exercise
    
Stock
    
Exercise
  
Price Range
    
Options
    
(Years)
    
Price
    
Options
    
Price
  
 $     0.07
   -   $ 0.20       2,038,760       7.8     $ 0.12       1,279,659     $ 0.11  
        0.21
   -     0.30       2,180,032       8.1       0.28       1,380,036       0.28  
        0.31
   -     0.50       1,794,070       4.5       0.41       1,721,845       0.41  
        0.51
   -     1.00       1,763,408       2.1       0.81       1,763,408       0.81  
        1.01
   -     1.33       33,000       1.5       1.13       33,000       1.13  
 Total
                 7,809,270       5.8     $ 0.39       6,177,948     $ 0.44  
Estimated useful life of the various categories of property and equipment
A listing of the estimated useful life of the various categories of property and equipment is as follows:

Asset Classification
Estimated Useful Life
Leasehold improvements
Lesser of term of lease or 10 years
Furniture and fixtures
7 years
Computer hardware and software
3 years
Equipment
5 years
Intangible Assets
Intangible assets as of June 30, 2012 and December 31, 2011 were:

   
Jun 30, 2012
    
Dec 31, 2011
  
Non-compete agreements
   $ 2,358,540     $ 2,358,540  
Occupancy valuations
     944,716       944,716  
Other
     157,855       157,855  
                 
Intangible assets
     3,461,111       3,461,111  
                 
Less: accumulated amortization
     (2,994,481 )     (2,834,211 )
                 
Intangible assets, net
   $ 466,630     $ 626,900  
Amortization Expense
Amortization expense for these intangible assets was:

   
For the three months ended
    
For the six months ended
  
   
Jun 30, 2012
    
Jun 25, 2011
    
Jun 30, 2012
    
Jun 25, 2011
  
Amortization expense
   $ 80,136     $ 79,202     $ 160,271     $ 158,405  
Future Amortization Expense Related To Intangible Assets
Future amortization expense related to these intangible assets as of June 30, 2012 is:

Year
  
Amount
  
2012
   $ 160,271  
2013
     208,761  
2014
     59,848  
2015
     37,750  
Total
   $ 466,630