The following table presents changes in goodwill balances as allocated to each business segment for the nine-month period ended September 30, 2017: | | | | | | | | | | | | | | | | | | | | | In millions | Industrial Packaging | | Global Cellulose Fibers | | Printing Papers | | Consumer Packaging | | Total | Balance as of January 1, 2017 | | | | | | | | | | Goodwill | $ | 3,316 |
| | $ | 19 |
| | $ | 2,143 |
| | $ | 1,664 |
| | $ | 7,142 |
| Accumulated impairment losses (a) | (237 | ) | | — |
| | (1,877 | ) | | (1,664 | ) | | (3,778 | ) | | 3,079 |
| | 19 |
| | 266 |
| | — |
| | 3,364 |
| Reclassifications and other (b) | 5 |
| | — |
| | 14 |
| | — |
| | 19 |
| Additions/reductions | 5 |
| (c) | 33 |
| (d) | (1 | ) | | — |
| | 37 |
| Balance as of September 30, 2017 | | | | | | | | | | Goodwill | 3,326 |
| | 52 |
| | 2,156 |
| | 1,664 |
| | 7,198 |
| Accumulated impairment losses (a) | (237 | ) | | — |
| | (1,877 | ) | | (1,664 | ) | | (3,778 | ) | Total | $ | 3,089 |
| | $ | 52 |
| | $ | 279 |
| | $ | — |
| | $ | 3,420 |
|
| | (a) | Represents accumulated goodwill impairment charges since the adoption of ASC 350, “Intangibles – Goodwill and Other” in 2002. |
| | (b) | Represents the effects of foreign currency translations and reclassifications. |
| | (c) | Reflects the acquisition of the newly acquired Moroccan box plant. |
| | (d) | Represents purchase price adjustments related to the the newly acquired pulp business. |
|