The following table presents changes in goodwill balances as allocated to each business segment for the nine-month period ended September 30, 2016: | | | | | | | | | | | | | | | | | In millions | Industrial Packaging | | Printing Papers | | Consumer Packaging | | Total | Balance as of January 1, 2016 | | | | | | | | Goodwill | $ | 3,325 |
| | $ | 2,124 |
| | $ | 1,664 |
| | $ | 7,113 |
| Accumulated impairment losses (a) | (237 | ) | | (1,877 | ) | | (1,664 | ) | | (3,778 | ) | | 3,088 |
| | 247 |
| | — |
| | 3,335 |
| Reclassifications and other (b) | (1 | ) | | 38 |
| | — |
| | 37 |
| Additions/reductions | — |
| | (10 | ) | (c) | — |
| | (10 | ) | Balance as of September 30, 2016 | | | | | | | | Goodwill | 3,324 |
| | 2,152 |
| | 1,664 |
| | 7,140 |
| Accumulated impairment losses (a) | (237 | ) | | (1,877 | ) | | (1,664 | ) | | (3,778 | ) | Total | $ | 3,087 |
| | $ | 275 |
| | $ | — |
| | $ | 3,362 |
|
| | (a) | Represents accumulated goodwill impairment charges since the adoption of ASC 350, “Intangibles – Goodwill and Other” in 2002. |
| | (b) | Represents the effects of foreign currency translations and reclassifications. |
| | (c) | Reflects a reduction from tax benefits generated by the deduction of goodwill amortization for tax purposes in Brazil. |
|