<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001167503</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000912463</issuerCik>
      <issuerName>GUESS INC</issuerName>
      <secFileNumber>001-11893</secFileNumber>
      <issuerAddress>
        <com:street1>ATTN:  JASON MILLER</com:street1>
        <com:street2>1444 SOUTH ALAMEDA STREET</com:street2>
        <com:city>LOS ANGELES</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>90021</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(213) 765-3100</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MARCIANO MAURICE</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Merrill Lynch</name>
        <address>
          <com:street1>333 S Hope Street</com:street1>
          <com:street2>39th Floor</com:street2>
          <com:city>Los Angeles</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90071</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>600000</noOfUnitsSold>
      <aggregateMarketValue>14358000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>53700294</noOfUnitsOutstanding>
      <approxSaleDate>12/21/2023</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>08/19/1996</acquiredDate>
      <natureOfAcquisitionTransaction>Private Placement</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>300000</amountOfSecuritiesAcquired>
      <paymentDate>08/19/1996</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>05/28/1999</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>8000</amountOfSecuritiesAcquired>
      <paymentDate>05/28/1999</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/14/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>195648</amountOfSecuritiesAcquired>
      <paymentDate>03/14/2023</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>12/31/2014</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>13765</amountOfSecuritiesAcquired>
      <paymentDate>12/31/2014</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/02/2016</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>9873</amountOfSecuritiesAcquired>
      <paymentDate>02/02/2016</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/01/2017</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>9972</amountOfSecuritiesAcquired>
      <paymentDate>02/01/2017</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>01/30/2018</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>14610</amountOfSecuritiesAcquired>
      <paymentDate>01/30/2018</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/05/2019</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>11936</amountOfSecuritiesAcquired>
      <paymentDate>02/05/2019</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/04/2020</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>9174</amountOfSecuritiesAcquired>
      <paymentDate>02/04/2020</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/11/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>8294</amountOfSecuritiesAcquired>
      <paymentDate>02/11/2021</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/07/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>7905</amountOfSecuritiesAcquired>
      <paymentDate>02/07/2022</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>04/27/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2977</amountOfSecuritiesAcquired>
      <paymentDate>04/27/2022</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>04/26/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Bonus</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Maurice Marciano</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>7846</amountOfSecuritiesAcquired>
      <paymentDate>04/26/2023</paymentDate>
      <natureOfPayment>na</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>300,000 for Carolem Capital LLC
300,000 for Maurice Marciano Trust
We are relying on the 4 week average for the week ending 12/15/2023</remarks>
    <noticeSignature>
      <noticeDate>12/21/2023</noticeDate>
      <signature>Maurice Marciano</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
