| Segment Reporting Disclosure [Text Block] |
8. SEGMENT REPORTING
The Company operates and measures the revenues and gross margins of two primary business segments, custom solutions for Original Equipment Manufacturers (“OEM”) and Proprietary M2M products (“Proprietary”). The OEM solutions business segment consists primarily of custom electronic assemblies, engineering services, liquid crystal displays and data communication technologies. The Proprietary products business segment is made up of remote monitoring hardware and data services, industrial data communication solutions, and ultra-rugged handheld computers, peripherals and maintenance contract revenues. The following table (in thousands) presents segment revenues and gross margins which the Company evaluates in determining overall operating performance and the allocation of resources. Other segment information such as components of the Statement of
Operations below the gross margin total and assets or other balance sheet information are not presented. As the Company’s operations of the two segments are so intertwined, the Company’s chief operating decision maker (Elecsys International Corporation’s President) does not review that financial information at a segment reporting level and that information is also not readily available.
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Three Months Ended January 31, 2014
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OEM
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Proprietary
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Total
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Total revenues
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$
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3,032
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$
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4,651
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$
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7,683
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Gross margin
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$
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698
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$
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2,224
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$
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2,922
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Three Months Ended January 31, 2013
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OEM
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Proprietary
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Total
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Total revenues
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$
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4,424
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$
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3,034
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$
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7,458
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Gross margin
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$
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1,226
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$
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1,577
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$
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2,803
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Nine Months Ended January 31, 2014
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OEM
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Proprietary
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Total
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Total revenues
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$
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10,930
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$
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10,857
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$
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21,787
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Gross margin
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$
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2,772
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$
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5,386
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$
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8,158
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Goodwill
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$
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-
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$
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1,942
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$
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1,942
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Nine Months Ended January 31, 2013
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OEM
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Proprietary
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Total
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Total revenues
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$
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9,968
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$
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7,885
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$
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17,853
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Gross margin
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$
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2,574
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$
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4,029
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$
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6,603
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Goodwill
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$
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-
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$
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1,942
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$
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1,942
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The following table reconciles total revenues to the products and services offered by the Company (in thousands).
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Three Months Ended
January 31,
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Nine Months Ended
January 31,
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2014
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2013
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2014
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2013
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Products and services:
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OEM solutions
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$
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2,984
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$
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4,382
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$
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10,757
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$
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9,800
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Remote monitoring solutions
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3,926
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1,357
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8,260
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4,208
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Industrial data communications
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333
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113
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829
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624
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Mobile data acquisition
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265
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1,484
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1,439
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2,765
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Other services:
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OEM related services
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48
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42
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173
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168
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Proprietary product related services
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127
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80
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329
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287
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Total sales
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$
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7,683
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$
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7,458
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$
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21,787
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$
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17,853
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