Segment Information (Net Revenue By Revenue Composition) (Details) (USD $)
In Millions, unless otherwise specified
3 Months Ended 12 Months Ended
Mar. 31, 2015
Dec. 31, 2014
Sep. 30, 2014
Jun. 30, 2014
Mar. 31, 2014
Dec. 31, 2013
Sep. 30, 2013
Jun. 30, 2013
Mar. 31, 2015
Mar. 31, 2014
Mar. 31, 2013
Segment Reporting, Revenue Reconciling Item [Line Items]                      
Net revenue $ 1,185 $ 1,126 $ 990 $ 1,214 $ 1,123 $ 808 $ 695 $ 949 $ 4,515 $ 3,575 $ 3,797
Packaged Goods and other                      
Segment Reporting, Revenue Reconciling Item [Line Items]                      
Net revenue                 2,316 1,742 2,357
Digital [Member]                      
Segment Reporting, Revenue Reconciling Item [Line Items]                      
Net revenue                 $ 2,199 $ 1,833 $ 1,440