INTANGIBLE ASSETS (Details) (USD $) In Thousands | 9 Months Ended | 9 Months Ended | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Sep. 30, 2011 | Sep. 30, 2011
Video and Audio Content Distribution | Sep. 30, 2011
MIJO Corporation ("MIJO")
Television | Sep. 30, 2011
Television | Sep. 30, 2011
SourceEcreative | Dec. 31, 2010
SourceEcreative | Sep. 30, 2011
MediaMind Technologies ("Mediamind")
Online | Sep. 30, 2011
EyeWonder LLC and Chors GmbH ("EyeWonder")
Online | Sep. 30, 2011
Online | Sep. 30, 2011
MIJO Corporation ("MIJO") | Sep. 30, 2011
MediaMind Technologies ("Mediamind") | Sep. 30, 2011
EyeWonder LLC and Chors GmbH ("EyeWonder") | |
| Changes in carrying value of goodwill by reporting unit | ||||||||||||
| Balance at the beginning of the period | $ 226,257 | $ 224,259 | $ 1,998 | $ 1,998 | ||||||||
| Reallocation of goodwill for change in segments | (224,259) | 213,359 | 10,900 | |||||||||
| Purchase | 19,524 | 220,866 | 28,888 | 19,524 | 220,866 | 28,888 | ||||||
| Foreign currency translation | (1,516) | (1,516) | ||||||||||
| Balance at the end of the period | $ 494,019 | $ 231,367 | $ 1,998 | $ 1,998 | $ 260,654 | |||||||